Around the Net
Most Will Boost Online Ad Spend
- CMSWire , Tuesday, April 23, 2013 8 AM
Most online marketers in 2013 are evenly splitting their digital spending between brand and direct response advertising — even though there’s still a lack of consistency in effectively measuring ROI across platforms, per a new survey report by Vizu, a Nielsen company. The 2013 Online Advertising Performance Outlook report found that brand ad spending is expected to grow more quickly than direct response advertising.
