- MMA Updates 'Optimal' Mobile Budget Share To 16%
Mobile Marketing Daily, Mark Walsh - Tuesday, September 30, 2014
Given mobile growth since 2012, the Mobile Marketing Association on Tuesday issu ...
- Magna: Programmatic Now Nearly Half Of All Digital Buys, RTB Will Dominate The Mix
Real-Time Daily, Joe Mandese - Monday, September 29, 2014
The fastest-growing segment of media-buying isn't a medium, but a way ...
- Programmatic Beating Its Already Lofty Spend Estimates
RTBlog, Tyler Loechner - Monday, September 29, 2014
The big news out this morning in the programmatic space -- oth ...
- Digital Fueling Global Ad Expansion, Traditional Media Continue To Erode
MediaDailyNews, Joe Mandese - Monday, September 22, 2014
Global ad spending is back on a healthy expansion track, and mu ...
- Dentsu Aegis' Morris Says Mobile Having 'Fundamental' Impact
Mobile Marketing Daily, Mark Walsh - Thursday, September 18, 2014
A fundamental change has taken place in the last 12 months ...
- Nexage Sees Mobile Programmatic Spend Increase 227% YoY
Real-Time Daily, Tyler Loechner - Thursday, September 18, 2014
Mobile ad exchange Nexage on Thursday announced that programatic spend through i ...
- Forecast Finds Ad Spend On Facebook Exceeds Time Spent
Social Media & Marketing Daily, Mark Walsh - Thursday, September 18, 2014
A new forecast suggests that ad spending on Facebook is outpacing t ...
- Broadcast TV, Newspapers, Mag Ads Down, Cable Shows Strength
MediaDailyNews, Wayne Friedman - Tuesday, September 16, 2014
A slow-moving U.S. advertising market only inched up 0.7% in the seco ...
- CPG Brands Adopting Programmatic, Now Second Behind Retail
Real-Time Daily, Tyler Loechner - Tuesday, September 16, 2014
While Retail companies continue to be the biggest spenders in the programmat ...
- TV Still Dominates, But Most Political Agencies Will Use Programmatic With 2014 Midterms On Horizon
Real-Time Daily, Tyler Loechner - Tuesday, September 16, 2014
With the midterm elections on the horizon, political marketers are preparing ...
- Kenshoo Buys Adquant To Boost Social, Mobile Ad Tools
Social Media & Marketing Daily, Mark Walsh - Tuesday, September 16, 2014
Kenshoo on Tuesday announced acquiring Facebook Preferred Marketing Developer (PMD) Adquant ...
- Digital Ad Spend Will Surpass TV By 2017
MAD, Steve McClellan - Monday, September 15, 2014
It's happening already in some major ad economies. But while ad executiv ...
- Programmatic Now 60% Of Brand Video Spending, Study Finds
Real-Time Daily, Tyler Loechner - Monday, September 15, 2014
Programmatic video has truly taken hold -- so much so that ...
- EU Programmatic Spend Surges 249% YoY, Private Marketplaces Account For 27% Of Spend
RTBlog, Tyler Loechner - Wednesday, September 10, 2014
Advertisers in Europe spent 249% more through programmatic channels in Q2 20 ...
- Social Spend to Double In Five Years, Impact Still Unclear
The Social Graf, Erik Sass - Monday, September 8, 2014
Chief marketing officers plan to devote 21.4% of their total marketing budge ...
- 10% Of Digital Media Now Going Through Programmatic; Agency Trading Desk Usage Declines
MAD, Steve McClellan - Thursday, September 4, 2014
That's according to a new study by the World Federation of Advertiser ...
- Social Ad Spend Lifts Sales For Marketers
Social Media & Marketing Daily, Gavin O'Malley - Thursday, September 4, 2014
How important is paid media to a marketer's overall social strategy? Markete ...
- Local Media Spend To Hit $140.7 Billion Next Year
MediaDailyNews, Mark Walsh - Wednesday, September 3, 2014
Local media spending will increase only about 2% to $140.7 billion ...