- Meredith Signs Kimberly-Clark For ROI Guarantees
MediaDailyNews, Erik Sass - Monday, November 28, 2011
Meredith Corp. is unveiling the first major ad client for its "Engageme ...
- Online Ad Targeting Will Aid Political Agendas
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 23, 2011
Ramping up for the 2012 U.S. elections, Pandora became the latest Intern ...
- Pandora Unveils Political Targeting Option
Online Media Daily, Joe Mandese - Friday, November 18, 2011
Online music service Pandora just unveiled new ad targeting features that gi ...
- Pandora Opens Ballot Box, Unveils Polital Ad Targeting Features
Raw, Joe Mandese - Friday, November 18, 2011
Political media campaigns can frequently be a little like opening Pandora's Bo ...
- Yahoo Adds Ad Targeting Options
Online Media Daily, Mark Walsh - Tuesday, November 8, 2011
Aiming to better monetize its vast inventory, Yahoo Tuesday announced a pa ...
- Martini Connects Big Brands, Niche Social Audiences
The Social Graf, Erik Sass - Wednesday, November 2, 2011
Niche audiences inhabiting "long tail" sites present something of a dilemma f ...
- A-B Chooses Starcom For Media Assist
Raw, Steve McClellan - Friday, November 4, 2011
Big brewer Anheuser-Busch, maker of Budweiser, Bud Light, and other brands, select ...