- Wearable Sales: $14 Billion This Year, $34 Billion in 2020; Wrist Worn Devices Rule
Connected Thinking, Chuck Martin - Wednesday, February 24, 2016
While many Internet-connected wearable devices are hitting the market well into t ...
- Cardlytics' New Product Aims To Close The Offline/Online Loop
Real-Time Daily, Felicia Greiff - Thursday, February 25, 2016
Cardlytics, an ad-tech company that uses purchase intelligence to inform clients' marketin ...
- Campaigns Utilize Targeted Data In New Ways To Reach Key Voters
Red, White & Blog, Philip Rosenstein - Thursday, February 18, 2016
With around $1 billion expected to be spent on digital advertising ...
- O2 Opens Up Mobile Data For Better London Underground Targeting
Around the Net In MAD London, Sean Hargrave - Tuesday, February 16, 2016
Telefonica is opening up phone usage and browsing data from its ...
- How Dstillery Tracked 16,000 Iowa Caucus-Goers Via Their Phones
Around the Net in Real-Time, Tobi Elkin - Monday, February 15, 2016
Fitting for this President's Day, Fusion reports on an interesting interview th ...
- Verve Opens Self-Serve Location Targeting Platform Aimed At SMBs
Around the Net in Real-Time, Tobi Elkin - Thursday, February 11, 2016
GeoMarketing reports that with about 75% of small to medium-sized businesses th ...
- Beacons Drive Mobile Coupons; 58% Redeem In Under 2 Minutes
MobileShopTalk, Chuck Martin - Wednesday, February 10, 2016
Beacons are driving mobile coupons and redemption rates are on the ris ...
- Presidential Hopefuls Battle It Out In Paid-Search Advertising Clicks
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 9, 2016
Presidential candidates, advocacy groups, and other advertisers are turning to paid-search advertisi ...
- IBM May Not Be Ad Tech's "Sleeping Giant" For Much Longer
Around the Net in Real-Time, Tobi Elkin - Tuesday, February 9, 2016
Adweek reports that for the last several years, "IBM has been quiet ...
- Mobile Influence On Store Sales Tops $1 Trillion
MobileShopTalk, Chuck Martin - Wednesday, February 3, 2016
Even as more online sales happen through mobile phones, the major impa ...
- Iowa Political TV: Cruz Airs More Unique TV Spots, Clinton Grabs Most TV Ad Time
MediaDailyNews, Wayne Friedman - Tuesday, February 2, 2016
A key element of Sen. Ted Cruz's win in the Iowa Republic ...