- LinkedIn Products Chief Says Ad Tech Needs To Get More Like Martech
Real-Time Daily, Tobi Elkin - Friday, December 23, 2016
LinkedIn's products chief is strategizing how to integrate some of Microsoft's too ...
- Nielsen Continues Spending Spree, Confirms Acquisition Of VisualDNA
Around the Net in Real-Time, Tobi Elkin - Thursday, December 22, 2016
Just a day after purchasing media metadata business Gracenote for $560 millio ...
- Is It Time For Programmatic Creative?
Around the Net in Real-Time, Tobi Elkin - Thursday, December 22, 2016
When we talk about programmatic media and advertising, it's usually a discussi ...
- Apple And Ireland Apple Against EU's Tax Ruling
Around the Net In MAD London, Sean Hargrave - Monday, December 19, 2016
Apple plans to appeal this week against the European Commission's ruling th ...
- Unruly Taps IBM Watson To Improve Campaign Accuracy
Around the Net in Real-Time, Tobi Elkin - Friday, December 16, 2016
Unruly said it will use IBM Watson to create a new cogniti ...
- Skyhook Joins AppNexus Marketplace As Mobile Location Data Provider
Around the Net in Real-Time, Tobi Elkin - Friday, December 16, 2016
Skyhook, an ndependent location platform, said it joined the AppNexus marketplace ...
- Demo Targeting Still Dominant At Agencies, Behavioral Tops With Clients
MediaDailyNews, Joe Mandese - Thursday, December 15, 2016
Age- and gender-based demographics -- a staple for targeting consumers in med ...
- Search Tips To Reach Fitness-Conscious Consumers As 2017 Approaches
SearchBlog, Laurie Sullivan - Thursday, December 15, 2016
"Fitness buffs" are 49% more likely to have a household income ...
- Adobe's TV Media Management Helps Audience Targeting, Forecasting
Television News Daily, Wayne Friedman - Wednesday, December 14, 2016
The platform claims to provide more accurate forecasting and planning through analyti ...
- New Bluetooth Alliance Looks To Boost Indoor Location Targeting
Connected Thinking, Chuck Martin - Wednesday, December 14, 2016
Beaconing is getting a boost. The small transmitters that can activate certa ...
- mParticle Provides A Missing Link In Data Integration
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 12, 2016
mParticle has developed a technology that allows marketers to pull customer da ...
- Search Marketers' Wish List: Bring Back Organic Data
Show Daily: Videos, Ross Fadner - Tuesday, December 13, 2016
Speaking during the "Fragmentation-Tying Search to Retail in Stores" panel during S ...
- The Weather Company Extends Access To Its Ad Targeting Platform Weatherfx
Real-Time Daily, Tobi Elkin - Monday, December 12, 2016
The Weather Company, a unit of IBM, announced it's expanding off-property acce ...
- AerServ, Mediaocean Partner On Proprietary Tech To Access Mobile Audiences
Real-Time Daily, Tobi Elkin - Thursday, December 8, 2016
AerServ, a mobile video supply-side platform (SSP), said it partnered with Mediaocea ...
- InMobi Integrates Nielsen Digital Ad Ratings For Audience Verification
Real-Time Daily, Tobi Elkin - Tuesday, December 6, 2016
Mobile ad-tech firm InMobi said it will integrate Nielsen Digital Ad Ratin ...
- The Weather Company On Programmatic And Ad Fraud
Around the Net in Real-Time, Tobi Elkin - Monday, December 5, 2016
Econsultancy speaks with Jeremy Hlavacek, VP of Global Automated Monetization at T ...
- Beacon Maker Gimbal Acquired By Mobile Advertising Firm
Connected Thinking, Chuck Martin - Monday, December 5, 2016
Beacons are heading into mainstream advertising. Not as in shoppers receiving annoyi ...
- Apple Looks To Collect Mapping Data From Drones, Could Support Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 1, 2016
Will Apple's push to collect mapping data with drones help build o ...
- Programmatic Is Problematic, Even When It Works
Publishing Insider, Ari Rosenberg - Thursday, December 1, 2016
The problems with programmatic are well-covered and greatly ignored. Reported growth ...