Commentary

Search Marketers' Wish List: Bring Back Organic Data

Speaking during the “Fragmentation—Tying Search to Retail in Stores” panel during SIS in Deer Valley, Utah last week, Mike Gauld, VP, Director of Search, DigitasLBi said that at the very top of search marketers’ wish list is for search platforms to bring back organic search data—at least as something they can use indirectly, if not directly. 

Find the rest of this session, and more, at our Search Insider Summit Agenda page.

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