- Go Addressable Offers Industry Guidelines
Digital News Daily, Karlene Lukovitz - Wednesday, June 1, 2022
Guidelines include preferred vendors for data matching and attribution, creative format recommendatio ...
- Cadent Intros Cross-Device Programmatic Bidding
Digital News Daily, Karlene Lukovitz - Friday, May 27, 2022
The programmatic guaranteed bidding capability spans connected TV, set-top boxes, smart TV ...
- Cable Veteran Jenckes Named President Of Charter, Comcast Joint Streaming Venture
Television News Daily, Wayne Friedman - Thursday, May 12, 2022
Building on Comcast's streaming platform/hardware business Flex, the venture will develop ...
- CTV Is Most Popular Video Ad Type Among Media Buyers
Research Intelligencer, - Thursday, May 5, 2022
CTV is considered more necessary than social video and national broadcast ...
- Is It Time For An Addressable Upfront?
Advanced TV Insider, Karlene Lukovitz - Friday, April 22, 2022
While some say upfronts should be abandoned, one ad-tech exec argues th ...
- Invidi Starts National Addressable TV Platform
Television News Daily, Wayne Friedman - Wednesday, March 2, 2022
Invidi is starting up a new ad platform that will allow programme ...
- Avalanche Of Advanced TV Developments Signals Exciting But Complicated 2022
Advanced TV Insider, Karlene Lukovitz - Friday, February 25, 2022
A single week brought significant, multiple announcements in CTV, addressable TV, cross-devi ...
- Discovery, TelevisaUnivision, WarnerMedia Tap Canoe For Addressable Expansion
Digital News Daily, Karlene Lukovitz - Wednesday, February 23, 2022
The three networks have joined AMC in signing separate agreements to off ...
- Addressable TV Sees Biggest Gains In Ad Spending Among Offline Media
Research Intelligencer, - Friday, January 21, 2022
Advertisers continued to shift their spending out of traditional linear television a ...
- Altice Partners With Ampersand For National Addressable Ad Sales
Digital News Daily, Karlene Lukovitz - Wednesday, January 19, 2022
The deal also includes Ampersand integrating aggregated set-top-box data insights from ...
- Deloitte: Addressable Targeting Gets The Hype, But Reach Will Deliver The Value
Advanced TV Insider, Karlene Lukovitz - Friday, December 3, 2021
With traditional TV audiences shrinking, being able to aggregate audiences across broadcas ...
- Will 2022 Be Addressable's Breakout Year?
Advanced TV Insider, Karlene Lukovitz - Friday, November 12, 2021
Execs from top agencies weigh in on what's needed to accelerate moment ...
- New ViacomCBS, Altice Carriage Deal Includes Streaming Services
Digital News Daily, Karlene Lukovitz - Monday, October 18, 2021
Optimum and Suddenlink customers will now be able to sign up f ...
- iSpot.tv Buys DRMetrix, With Focus On Tracking Addressable Ads, New Formats
Television News Daily, Wayne Friedman - Monday, October 11, 2021
DRMetrix says inventory can "cover up" nationally sold TV inventory by cab ...
- Advertisers Value Addressable TV... But Lack Consensus On Defining It
Digital News Daily, Karlene Lukovitz - Wednesday, October 6, 2021
One marketing manager admitted: "I can't quite seem to remember the preci ...
- Vizio-Led OAR Addressable TV Effort Certifies 7 Ad-Tech Partners
Television News Daily, Wayne Friedman - Thursday, July 1, 2021
Vizio said it exceeded 11.2 million U.S. addressable TVs launching live addressab ...
- Invidi, Irdeto Intro 'Instant' Addressable Tech For Cable Set-Top Boxes
Digital News Daily, Karlene Lukovitz - Friday, June 25, 2021
The solution is expected to be of particular interest to pay-TV operato ...
- Xandr Invest Adopts OpenID To Streamline Audience-Based National Linear Buys
Digital News Daily, Karlene Lukovitz - Thursday, June 24, 2021
Buyers using the Invest TV platform to build linear campaign proposals c ...
- So Why Do We Need Another Addressable Consortium?
Advanced TV Insider, Karlene Lukovitz - Friday, June 18, 2021
Comcast Advertising's Larry Allen and Hasan Rahim of Altice's a4 advertising a ...
- Pay-TV Players, Vizio Form Another Addressable Consortium: Go Addressable
Digital News Daily, Karlene Lukovitz - Thursday, June 17, 2021
Eight television players, including cable operators Comcast, Charter and Altice USA, satelli ...
- Commerce Signals Creates Transaction-Based Audiences For Ad Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 11, 2021
Commerce Signals is not the first company to launch transaction-based audiences, b ...
- WarnerMedia First Programmer To Join Comscore's National Addressable Trials
Digital News Daily, Karlene Lukovitz - Wednesday, June 9, 2021
The company began running national addressable campaigns across multiple MVPD platforms, wi ...
- Vizio Claims Addressable Reach Of More Than 11M Via Smart TVs
Digital News Daily, Karlene Lukovitz - Wednesday, June 9, 2021
The scale represents a milestone for Project OAR, the addressable initiative found ...
- Agency Makes 'Green GRP' Buys, First To Offset Advertising's Carbon Footprint
MediaDailyNews, Joe Mandese - Friday, June 4, 2021
In recognition of World Environment Day, Munich, Germany-based agency Mediaplus Saturday wi ...
- Cord-Cutting Isn't What's Killing Broadcast And Cable
TV Watch, Wayne Friedman - Friday, May 21, 2021
Seraj Bharwani, Chief Strategy Officer of AcuityAds, put it plainly: "Ad loa ...
- WarnerMedia Pushes HBO Max Ad Option, New Program Destinations
Television News Daily, Wayne Friedman - Wednesday, May 19, 2021
WarnerMedia will be launching two premium programming destinations: "Front Row on TB ...
- Finding Burger King Moments In A Fractured Mediaverse
The MediaPost Cases, Lisa Singer - Tuesday, June 15, 2021
Burger King is prioritizing the moments that matter for the company ...
- Tubi Teams With LiveRamp On Addressable CTV Marketplace
Digital News Daily, Karlene Lukovitz - Wednesday, May 19, 2021
The marketplace is designed to circumvent the loss of third-party cookies a ...
- ViacomCBS Upfront: More Ad Dollars Shift To Streaming
Television News Daily, Wayne Friedman - Wednesday, May 19, 2021
The decline in live, linear TV ratings is steepening, but there ...
- Disney Upfront Touts Multicultural Buys, Addressable Inventory, Automated Ad Platforms
Television News Daily, Wayne Friedman - Wednesday, May 19, 2021
Walt Disney is encouraging marketers to make commitments for multicultural content ...