- Disney's Q2 D2C Revenues Spike 60%, Disney+ At 104M Subs
Television News Daily, Wayne Friedman - Friday, May 14, 2021
Walt Disney's D2C business witnessed a 59% rise in revenue in fisc ...
- Linear Addressable TV Revenues To Climb 33%, But Homes To Decline
Television News Daily, Wayne Friedman - Wednesday, May 12, 2021
The media research company estimates this year will see a 4.7% decli ...
- OpenAP Introduces 'OpenID,' New Identifier For Linear TV/Digital Advertising
Television News Daily, Wayne Friedman - Wednesday, April 28, 2021
OpenAP has signed major agency holding companies, including Dentsu Media, GroupM, Hawor ...
- FreeWheel Narrows The Addressable Linear/Digital Divide
Advanced TV Insider, Karlene Lukovitz - Friday, April 16, 2021
New technology, in pilot, allows sellers to offer more linear addressable vid ...
- Engine's Scott Schiller On Why 2021's Upfronts Should Be Different
Advanced TV Insider, Karlene Lukovitz - Friday, March 26, 2021
"It's time to rip off the Band-aid. Advertisers and media need ...
- Brands, Agencies Lay Out Addressable TV Priorities, Challenges
Digital News Daily, Karlene Lukovitz - Thursday, March 25, 2021
Half of 500-plus brand and agency media buying decision-makers surveyed by Forrest ...
- Comcast's FreeWheel, Fox TV Strike Programmatic, Addressable Set-Top-Box Deal With Auto Marketer
Television News Daily, Wayne Friedman - Thursday, March 25, 2021
The companies claim this is the first VOD deal of its ki ...
- Automaker TV Spending, Impressions Decline In February
Marketing Daily, Tanya Gazdik - Tuesday, March 9, 2021
Toyota, which had a poignant Super Bowl spot, came out on t ...
- Blockgraph Partners With TransUnion To Further Addressable Advertising
Television News Daily, Wayne Friedman - Thursday, March 4, 2021
The alliance concentrates on "privacy-focused" efforts around identity. Blockgraph has a lar ...
- Disney Ad Platform Boosts Data-Driven, Addressable Deals
Television News Daily, Wayne Friedman - Tuesday, March 2, 2021
This new way of doing business will be optimizable in real-time throu ...
- Roku To Acquire Nielsen's Advanced Video Advertising Business, Expand Addressable TV Footprint
Digital News Daily, Karlene Lukovitz - Monday, March 1, 2021
Combining Nielsen's dynamic ad insertion and ACR tech with Roku's ad te ...
- Roku To Buy Nielsen's Advanced Video Ad Biz, Looks To Expand Addressable Advertising
Television News Daily, Wayne Friedman - Monday, March 1, 2021
The deal will include a strategic partnership to integrate Nielsen's ad a ...
- NBCU Expands Its Addressable Ad TV Universe With Charter Deal
Television News Daily, Wayne Friedman - Thursday, February 25, 2021
The integration of Charter's Spectrum video-on-demand platform is expected to launch ...
- Horizon Next's President On The Future Of Metrics, Measurement
Data & Programmatic Insider, Laurie Sullivan - Monday, February 15, 2021
A new model from Horizon Next measures digital and traditional media, usi ...
- Univision Joins Addressable Ad Group Project OAR
Television News Daily, Wayne Friedman - Tuesday, February 2, 2021
The intention of OAR -- Open Addressable Ready -- is to optimi ...
- Univision Joins Project OAR
Digital News Daily, Karlene Lukovitz - Tuesday, February 2, 2021
Project OAR will help Univision develop and deliver new, addressable ad produc ...
- Get The Addressable TV Ad You Want
TV Watch, Wayne Friedman - Monday, January 18, 2021
While making a big transition to addressable advertising, marketers will still ne ...
- ViacomCBS, Dish Deliver Addressable Within Live Broadcast
Digital News Daily, Karlene Lukovitz - Thursday, January 14, 2021
Addressable ad replacement was successfully executed on a select number of li ...
- How Media Buying Changed And What Performed Best In 2020
Search & Performance Insider, Laurie Sullivan - Friday, January 8, 2021
At least two-thirds of agencies said they believe targeted forms of advertisi ...
- Comcast FreeWheel To Automate Schedule For NBCU Linear TV Advertising
Television News Daily, Wayne Friedman - Wednesday, December 2, 2020
Ramping up its addressable advertising, FreeWheel will employ its digital ad-server AutoSchedul ...
- Viamedia Gets New CEO, Promoting David Solomon
Television News Daily, Wayne Friedman - Tuesday, December 1, 2020
Viamedia has promoted David Solomon to president and CEO, replacing Lieberman, w ...
- A+E Networks and Crown Media Join Xandr Invest Platform
Digital News Daily, Karlene Lukovitz - Wednesday, November 18, 2020
The two media companies join AMC Networks, Disney and AT&T sibling compa ...
- Nielsen To Launch Identity Graph ID Measurement System In 2021
MediaDailyNews, Wayne Friedman - Thursday, November 19, 2020
Nielsen is starting up its own identity graph ID resolution system f ...
- Magnite CTV Ad Revenues Up 51% In Q3, Sees Growth In D2C, Tech, CPG, Auto, Retail
Television News Daily, Wayne Friedman - Wednesday, November 18, 2020
Key ad categories -- automotive, retail, technology, CPG and D2C -- help ...
- Simpli.fi Expands Services For Retail, Ecommerce, D2C Advertisers With Transaction Value Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 17, 2020
The feature enables advertisers to track purchase price and order ID da ...
- Beachfront Strikes VOD Deal With Canoe Ventures
Television News Daily, Wayne Friedman - Thursday, November 12, 2020
Ad-tech, supply-side platform Beachfront can now sell real-time cable-system generated video-on-demand invento ...
- AMC, Via Canoe, Launching National Addressable Campaign Across Multiple Distributors
Digital News Daily, Karlene Lukovitz - Wednesday, November 11, 2020
AMC will run multiple ads as a single order across Comcast a ...
- Nielsen Adding 55 Million Devices To Addressable TV Ad Measurement
Television News Daily, Wayne Friedman - Tuesday, November 10, 2020
Nielsen is adding 55 million devices across smart TV and set-top box ...
- Former GroupM, Comscore Execs Start Media Measurement Firm HyphaMetrics
Television News Daily, Wayne Friedman - Monday, November 2, 2020
The company looks to track all TV screens and devices into ...
- Project OAR Expects To Begin Live Campaigns Before Year's End
Advanced TV Insider, Karlene Lukovitz - Friday, October 30, 2020
Project OAR, which had targeted a mid 2020 launch prior to t ...