MediaPost Publications - Tag: advertiser-agency relationship

Tag results for "advertiser-agency relationship" for September 2012

MDC Committed To Bulk Up Media, Reduce Debt
MediaDailyNews, Steve McClellan - Thursday, September 20, 2012
After a two-year buying spree that was capped earlier this year ...
P&G Launches Gillette Review
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 19, 2012
Procter & Gamble has confirmed its review of its Gillette advertising accou ...
WPP Ignites New Red Fuse Unit For Colgate-Palmolive
Around the Net In Media, Phyllis Fine - Thursday, September 6, 2012
Colgate-Palmolive has joined Mazda, Lincoln, MillerCoors and Bank of America as W ...
How Advertisers Can Work Best With Holding Companies
Around the Net In Media, Phyllis Fine - Tuesday, September 4, 2012
"The theory is, that major marketers are better off using multiple agenci ...