- The Agency Review Process: And The Winner Is...
Online Spin, Cory Treffiletti - Tuesday, December 22, 2015
I haven't done a final count, but it's safe to say t ...
- Honda Picks Dentsu For Media
Around the Net In MAD London, Sean Hargrave - Friday, December 18, 2015
Honda has awarded Dentsu with its media planning and buying account ...
- Why Cocktails, Not Shots, Are What Brands Now Want From Agencies
London Blog, Sean Hargrave - Friday, December 18, 2015
A cocktail of specialists forming a single team are what Annette Kin ...
- Brands Have To Mean Something By Doing Something, Content Is Key - Ogilvy's Predictions For 2016
London Blog, Sean Hargrave - Thursday, December 17, 2015
Content will empower brands to show they do what they stand fo ...
- D&G Grabs Popchips
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, December 15, 2015
Popchips has named David&Goliath as its agency of record, as the compa ...
- Nestle Starts Looking For A Digital Agency
Around the Net In MAD London, Sean Hargrave - Tuesday, December 15, 2015
The brand has issued RFPs to agencies, and there is no intermedia ...
- L'Oreal Appoints The Red Brick Road As Integrated Agency
Around the Net In MAD London, Sean Hargrave - Tuesday, December 15, 2015
L'Oreal UK has appointed The Red Brick Road to be the retain ...
- Aldi Reviews Creative Account
Around the Net In MAD London, Sean Hargrave - Friday, December 11, 2015
Aldi is running the pitch through ISBA and has begun contacting creati ...
- Small Agency's Small Agency Awareness Campaign #ChallengeMeBrad Effort Catches Eye of Pepsi's Brad Jakeman
Mediapsssst, Richard Whitman - Wednesday, December 9, 2015
The gist behind #ChallengeMeBrad is that large brands like Pepsi should gi ...
- FT.com Searching For CRM Agency
Around the Net In MAD London, Sean Hargrave - Wednesday, December 9, 2015
There is no intermediary involved in the pitch process. The pitches a ...
- This Ad Exec Takes on PepsiCo's Brad Jakeman And Rebuts His Harsh Words About Agencies
Mediapsssst, Richard Whitman - Tuesday, December 8, 2015
Motivity Marketing CEO Kevin Ryan took issues with Jakeman's remarks and blast ...
- Adidas Appoints Havas Helia To CRM Account
Around the Net In MAD London, Sean Hargrave - Tuesday, December 8, 2015
The sportswear and equipment manufacturing giant kicked off a review in Septemb ...
- Honda Hands Dentsu Aegis GBP50m Media Account
Around the Net In MAD London, Sean Hargrave - Monday, December 7, 2015
Dentsu Aegis Network won the account after pitching against the incumbent Starc ...
- Spotify Reviews Media Agency
Around the Net In MAD London, Sean Hargrave - Friday, December 4, 2015
The UK account was previously held by Starcom MediaVest Group but t ...
- Good Marketing Needs Good Procurement Support
MAD, Tom Denford - Thursday, December 3, 2015
Pepsi's decision to ditch its marketing procurement teams won't be the sta ...
- Heathrow Calls Ad Agency Review
Around the Net In MAD London, Sean Hargrave - Thursday, December 3, 2015
Heathrow is seeking a creative agency ahead of an advertising push. Oystercatche ...
- Savills Seeks New Media Agency
Around the Net In MAD London, Sean Hargrave - Thursday, December 3, 2015
The process is being run by Oystercatchers. There are four shops involve ...
- Lidl On Hunt For Social Agency
Around the Net In MAD London, Sean Hargrave - Thursday, December 3, 2015
The review is being run by AAR. The incumbent is Cubaka. Starc ...
- Constant Bearing, Decreasing Range
Online Spin, Ted McConnell - Thursday, December 3, 2015
This is the formula for a collision. Ask any navigator. It's h ...