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Aldi Reviews Creative Account

  • Campaign, Friday, December 11, 2015 7:09 AM
Aldi is running the pitch through ISBA and has begun contacting creative agencies with the brief. McCann Manchester is the incumbent lead agency on the account and has handled the supermarket’s advertising since 2005, when the business moved from MCS. Aldi’s advertising has become famous under McCann Manchester, with humorous spots that often use the line "I like this one, but I also like this one," referring to the supermarket’s own-brand products.

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