Tag results for "advertiser-agency relationship" for November 2016
- Chief Media Officer Debate: Valued Steward Or Siloed Scapegoat?If you spend more than $20 million a year on advertising yo ...
- Media Trading Transparency: Where There's Smoke...It's undoubtedly true that advertisers have cut back on the fees th ...
- Bogusky: The Long Tail MattersDuring his Keynote Interview at OMMA Denver, Alex Bogusky, Chief Eccentric Offic ...
- Who's Responsible for Fixing Fraud?"I don't see the [ad agency] holding companies doing much," Sean Bake ...
- MEC Scoops BMW From StarcomMEC has landed BMW's estimated GBP20m media account in the UK aft ...
- Should Agencies Pay To Be Pitched?To pay or not to pay -- that is the question. ...
- P&G Cutting Agency Roster In HalfP&G has cut the number of PR and ad agencies it wor ...
- Sorrell Was Right About Zero-Based Budgets, But Brands' Revenge Will Hurt Small More Than LargeWPP's boss is right to be concerned, but if brands are hopi ...
- Trump's Win: Ad Agencies Must Address Middle AmericaThe ad industry "totally" lost touch with the heartland of America, accordi ...
- Giving Thanks To Our Broken IndustryIt is Thanksgiving this week, and it is customary to share wh ...
- Transparency Now A Two-Way Street -- An Agency Is For Life, Not Just ChristmasIt's easy to get in the cycle of replacing agencies, but sma ...
- HTC Seeks Agency For Global Launch Next YearThe company is believed to be looking to appoint a shop ...
- Moving Past The Echo Chamber Of Our Own JargonGRP. CPM. CPA. DSP. DMP. That is how we talk to ea ...
- Erosion Of Trust In Advertising--So What?It would be ridiculous for me to list even a single examp ...
- Media Buyers, Dodos, Predictions: I'm Sticking To Mine On Sept. 16, 2013, I predicted the death of the traditional med ...
- Programmatic Media And The BlockchainIt may sound crazy, but using a secure, decentralized and fully electron ...
- If You're Not With Us, We're Against YouFor me, the story of the year remains the ANA/K2/Ebiquity review ...
- Getting Clients To Embrace New Creative Ideas And ChannelsFrom pop-up shops to tech-driven apps, creatives are moving beyond the tradition ...
- Does WPP's Triad Acquisition Cross Marketing Church And State Line?Google and Facebook have been taking the heat for being walled garden ...
