- Mastering Ads: Can AOL Make Bebo Work?
On Media, Diane Mermigas - Friday, March 14, 2008
Buying Bebo.com for $850 million boosts AOL's social-networking profile. But it wi ...
- Break Media Debuts High-Res Video Ad
Online Media Daily, Mark Walsh - Friday, March 14, 2008
[Video] Break Media unveils a new video ad unit today that expan ...
- AOL Chops Sales Force In Two
Around the Net In Online Marketing, Ross Fadner - Thursday, March 13, 2008
An unnamed executive from AOL unit Advertising.com claims that new Platform ...
- Current TV: Viewer-Made Ads Attract Corporate Dollars
MediaDailyNews, David Goetzl - Thursday, March 13, 2008
Marketers face risks when they allow non-pros to take their brand imag ...
- Delayed Ads Are The Key To Social Networking Success
Online Media Daily, Meir Zohar - Thursday, March 13, 2008
I have heard many people tell me that they believe that a ...
- Weather Channel Rolls Out Mobile Ads
Online Media Daily, - Thursday, March 13, 2008
The Weather Channel said Wednesday it will begin offering video ads ...
- Panel: Mad Avenue Must Cross-Train Across Platforms
Online Media Daily, Mark Walsh - Thursday, March 13, 2008
Faced with an increasingly diffuse media landscape, advertisers and agencies must beco ...
- Motorola Invests In Addressable TV Advertising Firm
Online Media Daily, - Thursday, March 13, 2008
Motorola Ventures, the venture capital arm of Schaumburg, Ill.-based electronics manufacturer Motorol ...
- Mortgage Online Ad Spending Drops Again
Online Media Daily, Mark Walsh - Thursday, March 13, 2008
Spending among the top online mortgage advertisers fell again in February, accordi ...
- Coke Ad Scores Big In Post Super Bowl Chatter
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 12, 2008
...
- Media X: Get Smart
MediaDailyNews, Jack Feuer - Wednesday, March 12, 2008
I know what you want, my little piranhas. You want me ...
- Reporter's Notebook: AAAA Media Conference
MediaDailyNews, David Goetzl - Wednesday, March 12, 2008
Whether some sort of re-bundling between creative and media shops officially happen ...
- NBCU Promotes 2 Olympic Sales Execs
MediaDailyNews, David Goetzl - Wednesday, March 12, 2008
As the 8-8-08 launch of the Beijing Olympics approaches, NBC Universal h ...
- Study: Age Affects Perceptions Of Internet Advertising Targets
Online Media Daily, - Wednesday, March 12, 2008
Most Internet users ages 45 and older believe online content, Web si ...
- Google: Travel Advertisers Experiment With TV, Radio, YouTube
Online Media Daily, Tameka Kee - Wednesday, March 12, 2008
Travel advertisers, including major brands like Hyatt, Avis and Priceline, are increasing ...
- USA Today Launches Web Campaign
Online Media Daily, - Wednesday, March 12, 2008
USA Today has launched a new Web campaign to help promote t ...
- How About Letting Me Choose My Ads?
Around the Net In Online Marketing, Ross Fadner - Tuesday, March 11, 2008
AOL is using penguins, a vastly old and unoriginal marketing vehicle, ...
- Google Plans Moves In Display Ads; Murdoch Won't Fight Microsoft For Yahoo
Online Media Daily, - Tuesday, March 11, 2008
Tim Armstrong, Google's president of advertising and commerce for North America, sa ...
- Gigya Focuses On Getting Advertisers To Adopt Widgets
Online Media Daily, Gavin O'Malley - Tuesday, March 11, 2008
Ready to invest further in measurement and marketing initiatives, widget maker Gig ...
- Google's Latest Olive Branch To Agencies
Online Spin, Joe Marchese - Tuesday, March 11, 2008
Since the now in/famous "frienemy" title given to Google by the keepe ...
- Talk About A Tough Demo: Ad Beaming To Outer Space
Around the Net In Media, William Spain - Monday, March 10, 2008
An attempt to broadcast the first ad into space is underway, wi ...
- ARF Taps New Research Chief, Suggests Shift From 'Engagement' To Brand Focus
MediaDailyNews, Joe Mandese - Monday, March 10, 2008
In a move that suggests a broader shift toward brand-focused research, t ...
- AAAA Media Conference: Video Exclusives
MediaDailyNews, The Editor - Monday, March 10, 2008
Roam the nooks and crannies of Orlando with special video blogger Ja ...
- Tradition Is For Wimps
Online Spin, Seana Mulcahy - Monday, March 10, 2008
It seems we are in the age of let's-do-nothing-traditional-anymore. We rarely se ...
- 4As: Advertisers Want Nets To Drop Integration Fees
MediaDailyNews, David Goetzl - Friday, March 7, 2008
ORLANDO, Fla. -- An undercurrent at the AAAA conference this week ...
- Mochila Unveils Ad-Supported Slide Show Player
Online Media Daily, - Friday, March 7, 2008
Web content syndicator Mochila has unveiled a new ad-supported slide show playe ...
- AAAA Media Show To Stream Live In RAB Partnership
Around the Net In Media, William Spain - Thursday, March 6, 2008
...
- New Thinking In An Unbundled World
MediaDailyNews, Richard Gagnon, Wendy Lurrie - Thursday, March 6, 2008
As all the major media companies and agencies congregate in Florida f ...
- Hedge Fund King To Sue SEC Over Ad Ban
Around the Net In Media, William Spain - Wednesday, March 5, 2008
...
- Nielsen: Consumers Warming To Mobile Ads
Online Media Daily, Mark Walsh - Wednesday, March 5, 2008
[Mobile] A new report by Nielsen Mobile suggests consumers are gradually warmi ...