- IAB Starts Certificate Program, Stephen-Bradford Search Offers Workshop For Job Hunters
Online Media Daily, Laurie Sullivan, Mark Walsh - Tuesday, March 10, 2009
The Interactive Advertising Bureau has begun a certificate program in interactive advertisi ...
- Attack Of The Zombie Belly Fat Ads
Around the Net In Online Marketing, Ross Fadner - Tuesday, March 10, 2009
Thanks in large part to the recession, which is forcing Web publishe ...
- Municipalities Selling Ad Space To Raise Revenue
Around the Net In Brand Marketing, Thom Forbes - Monday, March 9, 2009
Cash-strapped municipalities across the country -- their coffers depleted by a dwindli ...
- ESPN 360 May Score With Ads
MediaDailyNews, David Goetzl - Monday, March 9, 2009
It will only last a short time. But ESPN may find impressi ...
- Utah House Passes Bill To Bar Using Rival Trademarks In Ads
Online Media Daily, Wendy Davis - Monday, March 9, 2009
Utah has moved one step closer to attempting, for the fourth ti ...
- 4As Addresses Addressability, Attendant Issues
MediaDailyNews, Joe Mandese - Thursday, March 5, 2009
NEW ORLEANS -- Addressable TV advertising, and the issues related to i ...
- Discovery Pitches Infomercial Series 'Pitchmen'
MediaDailyNews, - Thursday, March 5, 2009
First "Mad Men," then "Trust Me," now "Pitchmen," a 13-part Discovery Chann ...
- Arbitron To Measure Digital Video In Health Venues
MediaDailyNews, Erik Sass - Thursday, March 5, 2009
Arbitron signed up another client for its digital out-of-home video research servi ...
- Four As Media Conference 2010 To Be Held, Well, Just About Anywhere
Show Daily, David Goetzl - Friday, March 6, 2009
It's common practice at the conclusion of the media conference for t ...
- Forrester Report on Sponsored Blogs Draws Google's Ire
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 5, 2009
Google says that paid posts with sponsors behind them not only ne ...
- Educational Effort Begins For New OOH Ratings
Around the Net In Media, Joan Voight - Thursday, March 5, 2009
More than 600 users participated in the recent Webinar on the Traff ...
- Google Adds Expandable Ads To AdSense
Around the Net In Online Marketing, Ross Fadner - Thursday, March 5, 2009
Google added expandable banner units to AdSense on Wednesday, but unlike mo ...
- Google's Next Growth Driver
Around the Net In Online Marketing, Ross Fadner - Thursday, March 5, 2009
It's a question that anyone who watches this business wants to kno ...
- Congress Pushes Tobacco Marketing Restrictions
Marketing Daily, Wayne Friedman - Wednesday, March 4, 2009
New, stronger controls over tobacco marketing are being pushed by Congress--and th ...
- 4As Task Force Tackles Interactive Ads, Data Ownership
MediaDailyNews, David Goetzl, Joe Mandese - Wednesday, March 4, 2009
NEW ORLEANS -- A task force under the aegis of the Americ ...
- Smoked Out: Congress Pushes Tobacco Marketing Restrictions
MediaDailyNews, Wayne Friedman - Wednesday, March 4, 2009
New, stronger controls over tobacco marketing are being pushed by Congress--and th ...
- Ad Gurus Find The 'Real Value' Of Online Advertising Remains Elusive
Online Media Daily, Joe Mandese - Wednesday, March 4, 2009
NEW ORLEANS -- What's the real value of online advertising? According ...
- Utah Lawmaker Wants To Ban Trademark Triggers
Online Media Daily, Wendy Davis - Thursday, March 5, 2009
Utah legislators have attempted to regulate keyword-based advertising at least three tim ...
- Google Exec Unhappy About Kmart Blog Posts Ignoring PageRank Policy
Online Media Daily, Laurie Sullivan - Wednesday, March 4, 2009
Google's Matt Cutts restated the search engine's policy on paid blogs ...
- AOL Unveils Platform-A Canada
Online Media Daily, Mark Walsh - Wednesday, March 4, 2009
In the latest geographic expansion of its ad business, AOL has launch ...
- Good Sign: The Hilton Staff Are Putting More Chairs In The Back Of The Room
Show Daily, Joe Mandese - Thursday, March 5, 2009
So you can say the opening session of the Four As med ...
- Goldstein's A Poet, Bet You Didn't Know It
Show Daily, Joe Mandese - Thursday, March 5, 2009
Well, he’s not actually a poet, but he apparently likes to re ...
- Ad Agencies Turning To Consulting
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 4, 2009
In an effort to bring in project fees, WPP's Ogilvy & Math ...
- DDB To Bring Obama Strategist To Cannes
Around the Net In Media, Joan Voight - Wednesday, March 4, 2009
DDB Worldwide is bringing David Plouffe, Barack Obama's marketing strategist, to t ...
- Facebook Connect To Add Facebook Ads
Around the Net In Online Marketing, Ross Fadner - Wednesday, March 4, 2009
Earlier this year at the World Economic Forum in Davos, Switzerland, Facebo ...
- Media X: Conference Interruptus
MediaDailyNews, Jack Feuer - Wednesday, March 4, 2009
The one year when we really need some steak, the 4As ...
- Rainbow Amps Up Interactive Ads
MediaDailyNews, Wayne Friedman - Tuesday, March 3, 2009
With a difficult upfront advertising market on the horizon, Rainbow Media's cab ...
- Facebook Unveils Revamped Classifieds With Oodle
Online Media Daily, Mark Walsh - Tuesday, March 3, 2009
Facebook has relaunched classified listings through a partnership with Oodle to pow ...
- Study: Gen Y Notices Social Net Ads, But Claim Irrelevance
Online Media Daily, Gavin O'Malley - Tuesday, March 3, 2009
The vast majority of young consumers--84%--do notice ads on social networks. T ...
- Ringleader Teams With EyeWonder On Mobile Ads
Online Media Daily, Mark Walsh - Wednesday, March 4, 2009
Mobile ad network Ringleader Digital plans to offer advertisers and publishers ri ...