- Branded Display Ads Close Search Gap
Research Brief, Jack Loechner - Thursday, December 30, 2010
According to a recent eMarketer forecast, growth in spending on online displ ...
- SC Johnson Puts Global Ad Biz In Review
Around the Net In Media, Fern Siegel - Tuesday, December 28, 2010
Chicago ad agency DraftFCB could lose one of its top accounts ...
- Google Ordered To Divulge Four Search Marketers' Identities
Online Media Daily, Wendy Davis - Tuesday, December 28, 2010
In the latest twist in a long-running potential class-action lawsuit about Google ...
- Commercials People Loved In 2010
Around the Net In Media, Fern Siegel - Monday, December 27, 2010
With TV networks and viewers alike fretting about commercials - you're n ...
- Sony TV Launches Online Ad Platform
MediaDailyNews, Fern Siegel - Thursday, December 23, 2010
Sony Pictures Television kicked off its online platform for Latin America, whi ...
- Time-Shifted Viewers Still Watch Commercials
MediaDailyNews, David Goetzl - Tuesday, December 21, 2010
Time was that DVRs were going to destroy TV's ad-supported model. B ...
- BIA/Kelsey: $18.5B For 2010 Local TV Rev
Around the Net In Media, Fern Siegel - Tuesday, December 21, 2010
Politics and automobiles gave the over-the-air local television industry a much need ...
- Starcom, DirecTV Hyper-Target Addressable Ads
MediaDailyNews, David Goetzl - Monday, December 20, 2010
Starcom MediaVest Group has signed a deal looking to run national campaig ...
- TV Sites Record Big Gains, Less Reach In Video Ads
MediaDailyNews, Wayne Friedman - Friday, December 17, 2010
Top TV-based online businesses witnessed mostly gains in video advertising, according ...
- Martini Media, TDP Merge For Pan-Atlantic Affluent Site
MediaDailyNews, Wayne Friedman - Friday, December 17, 2010
Two affluent targeted ad networks are joining forces -- U.S.-based Martini Med ...
- Rovi Powers Cox's Interactive Program Guide
MediaDailyNews, David Goetzl - Friday, December 17, 2010
Cox Communications, the country's third-largest cable provider, has a deal with Ro ...
- Ad Volume Act Signed Into Law
Around the Net In Media, Fern Siegel - Friday, December 17, 2010
President Obama signed the CALM Act into law Wednesday. That is t ...
- TVB: Cable Penetration Down, Satellite Delivery Up
MediaDailyNews, Wayne Friedman - Thursday, December 16, 2010
Feeding the theory of cable-cutting, a new study notes that cable syst ...
- DirecTV Pays $13M For Deceptive Ads
MediaDailyNews, Wayne Friedman - Thursday, December 16, 2010
DirecTV has agreed to pay a total of $13.25 million to ...
- It's Official - Facebook Friends Advertisers
Around the Net In Online Marketing, Gavin O'Malley - Thursday, December 16, 2010
We guess it's fair to say that advertisers' fear of social med ...
- Over the Limit: Underage Kids See More Alcohol Ads
MediaDailyNews, Wayne Friedman - Wednesday, December 15, 2010
A new study by the Center on Alcohol Marketing and Youth clai ...
- Congress Limits Online Data Pass Marketing
Online Media Daily, Wendy Davis - Wednesday, December 15, 2010
A new law banning data pass marketing cleared the House on Wednesda ...
- Apple Launches First IAd for IPad
Around the Net In Media, Fern Siegel - Tuesday, December 14, 2010
The first iAd for iPad will launched Tuesday for the upcoming Disn ...
- Time Warner Cable Names Marcus COO
MediaDailyNews, David Goetzl - Tuesday, December 14, 2010
Time Warner Cable's CFO Robert Marcus becomes president/COO, replacing Landel Hobbs, ...
- A Two-For-One Deal: Best of Gossage And Groupon
Marketing Daily - Top of the News, Thom Forbes - Tuesday, December 14, 2010
If Howard Luck Gossage, the deft copywriter, were starting out today, ...
- GroupM Creates Ad/PR Initiative For CCNY Students
MediaDailyNews, - Monday, December 13, 2010
WPP's GroupM has created a new partnership with the City College ...
- Taxi-Tops Get Bigger, Brighter For 'Spider-Man, 'Wicked'
MediaDailyNews, Erik Sass - Monday, December 13, 2010
Taxi-top billboards are getting a makeover, courtesy of Show Media, which ...
- Time Inc. Taps Rothenberg As Chief Digital Officer
MediaDailyNews, Fern Siegel - Monday, December 13, 2010
Starting in January, Randall Rothenberg is responsible for developing Time Inc's digit ...
- Southern Lawyer Advertises In 3D
TVBlog, David Goetzl - Tuesday, December 14, 2010
Who says all the breakthrough ideas come from Madison Avenue? Consider t ...
- ANA Blasts Network Pillar Practice As Ad Invasion
MediaDailyNews, Joe Mandese - Friday, December 10, 2010
Big TV advertisers have called on television networks to stop their practi ...
- The Sexual Divide: Americans Split In Reaction To Racy Ads
MediaDailyNews, Wayne Friedman - Friday, December 10, 2010
Is there too much sex in advertising? That's somewhat true for ...
- Animation or Actors?
Research Brief, Jack Loechner - Friday, December 10, 2010
Advertisers are rolling out their holiday-themed ads, many of which are su ...
- Fox's Nesvig Reflects On Ad Landscape
TVBlog, David Goetzl - Friday, December 10, 2010
With complex algorithms for calculating ROI and brainstorming about multiplatforms and multip ...
- Scripps Forecast: Modest 2011 TV Ad Growth, Newspapers Still Suffering
MediaDailyNews, Wayne Friedman - Wednesday, December 8, 2010
E.W. Scripps says its television stations will see modest advertising increases ...
- DirecTV: Higher Program Costs, Bigger Customer Bills
MediaDailyNews, David Goetzl - Tuesday, December 7, 2010
DirecTV's prices are going up, thanks to higher programming costs. With t ...