TV Sites Record Big Gains, Less Reach In Video Ads
Top TV-based online businesses witnessed mostly gains in video advertising, according to the latest comScore results.
Hulu added some 40,000 video ads in November over October -- now totaling 1,150,000 million per month, according to comScore's Video Metrix service. All that pushed up the frequency per ads seen by viewers to 42.4%, from 38.1% in the previous month. The research company says Hulu witnessed a decrease in the reach for its video ads -- now at 9.0%, down from 9.7% in October.
CBS Interactive gained some 9,000 video ads month-to-month, now at 279,976 -- pushing the frequency of its ads among viewers to 9.5% and overall reach to 9.7%. CWTV dropped some video ads -- 2,400 -- in November to 200,483. This gave it a 68.5% frequency and a 1.0% reach. Frequency was 50.8% in October, and its reach was 1.3%.
Looking at the broader metrics of video overall, Viacom Digital and Fox Interactive Media dropped some -- Viacom to 47.2 million from 52.9 million, and Fox to 31.5 million from 38.4 million.
NBC Universal and Turner Digital broke into the top 10 in uniques in November, with 29.1 million and 27.7 million unique visitors, respectively. Minutes per viewer in November were 20.1 for NBC and 24.1 minutes for Turner.
Hulu fell out of the top 10 among visitors in November. In October, it had 29.7 million. Still, Hulu dominates with all TV-related sites in minutes per viewer per month: at 207.8 in October.
Google sites -- including its giant YouTube area -- is still the dominant video site in unique visitors (145.8 million), viewing sessions (1,979,988); and minutes per viewer (271.2).