- 'WSJ' Savvy: Targets NYC News, Advertisers
Around the Net In Media, Fern Siegel - Sunday, January 31, 2010
"A brilliant move" is what Mort Zuckerman, the publisher of The Dai ...
- Study: TV Beats Radio, Web For Ad Recall
MediaDailyNews, David Goetzl - Thursday, January 28, 2010
Canada's equivalent to the Television Bureau of Advertising released data Thursday fr ...
- Davos: Interpublic Sees Clients Invest In Brands Again
Around the Net In Media, Fern Siegel - Thursday, January 28, 2010
Clients of advertising firm Interpublic Group of Companies are investing again, noti ...
- Super Bowl Fans Relish Ads As Much As Big Game
MediaDailyNews, Wayne Friedman - Wednesday, January 27, 2010
Good news for Super Bowl marketers in 2010: More people intend ...
- TVB Promotes Abby Auerbach To EVP, CMO
MediaDailyNews, David Goetzl - Tuesday, January 26, 2010
Abby Auerbach, who has spearheaded the Television Bureau of Advertising's development ...
- TV Advocacy Commercials? Give Them All Equal Weight, If You Can
TV Watch, Wayne Friedman - Wednesday, January 27, 2010
CBS might have had better timing for its decision to ease restrictio ...
- CLIO Taking Entries Through Feb. 12
Marketing Daily, - Monday, January 25, 2010
The CLIO Awards international advertising and design competition has extended its deadli ...
- TNS, KMR Change Name To Kantar Media
MediaDailyNews, Wayne Friedman - Monday, January 25, 2010
TNS Media and KMR Group are changing their name to Kantar Medi ...
- Online Panel Gives Mercedes Green Light On SLS TV Spot
Around the Net In Brand Marketing, Thom Forbes - Monday, January 25, 2010
Mercedes-Benz USA recently asked a year-old online owners panel to give thum ...
- Want To Dodge Barrage Of Corporately Funded Political Ads? Press This Little Button
TV Watch, Wayne Friedman - Monday, January 25, 2010
Corporately backed advertising for political issues and candidates will seemingly now r ...
- Despite Slowdowns, Canoe Plans Staff Increases
MediaDailyNews, David Goetzl - Wednesday, January 20, 2010
Despite a failure to launch its initial product and a delay ...
- Performics, Zenith, Moxie Create Partnership
Online Media Daily, Laurie Sullivan - Wednesday, January 20, 2010
Performics and Zenith will combine search offerings with social marketing company Mox ...
- Odds On: Even If Google Leaves China, Expect AdSense Et Al To Stay
Online Media Daily, Laurie Sullivan - Wednesday, January 20, 2010
Google Advertising could remain in China even if google.cn exits. Piper Jaffr ...
- How Google's Speeding Things Up Could Affect You
SearchBlog, Laurie Sullivan - Wednesday, January 20, 2010
Google's need for speed could begin to influence the transition to t ...
- Smart Car Offering National Lease Program
Marketing Daily, Karl Greenberg - Monday, January 18, 2010
A spokesperson says that Smart is looking at national marketing programs ...
- FSI Couponing At Record Level
Research Brief, Jack Loechner - Tuesday, January 19, 2010
According to Marx Promotion Intelligence, a division of TNS, free standing inse ...
- Beyonce To Reappear In Nintendo Ads
Marketing Daily, - Thursday, January 14, 2010
Pop artist Beyonce will again appear in advertisements touting Nintendo's DSi gami ...
- Clear Channel Bows Contextual Radio Ads
MediaDailyNews, Erik Sass - Thursday, January 14, 2010
Broadcast radio is getting contextual advertising placements courtesy of Clear Channel Radi ...
- Yahoo Names Former Ernst & Young Exec To Board
Online Media Daily, - Thursday, January 14, 2010
Sue James, a 35-year veteran of Ernst & Young has joined Yahoo ...
- 2009 Top TV Ads
Research Brief, Jack Loechner - Friday, January 15, 2010
Ace Metrix, announcing the Ace Score top scoring television advertisements for 200 ...
- Just An Online Minute... Dust Off That Straight Jacket, You're Entering The Ad Asylum!
Just An Online Minute, Kelly Samardak - Thursday, January 14, 2010
Everyone has had a day, or a week, or a month ...
- Interactive Ads Pay Off For Cablevision
MediaDailyNews, David Goetzl - Tuesday, January 12, 2010
Cablevision boasts that its fledgling interactive advertising platform is producing results wi ...
- Patricia Martin Scholarship Begun For Young Pros, Students
MediaDailyNews, - Tuesday, January 12, 2010
Helen Lavelle, former chair of the American Advertising Federation's Council of Governo ...
- Neil: Renault's 'Drive the Change' Film Too Self-Leftous
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 12, 2010
Ad critic and car guy Dan Neil says the two-minute short "epitomize ...
- How To Ruin A Great (Ad) Look
Marketing Daily, Judy Franks - Tuesday, January 12, 2010
Now, more than ever, when the choices are abundant, we must careful ...
- More Targeted Ad Dollars Less Profitable
Research Brief, Jack Loechner - Tuesday, January 12, 2010
According to a new study from the MIT Sloan School of Managemen ...
- TVB ePort Passed Half-Billion Mark
MediaDailyNews, Wayne Friedman - Thursday, January 7, 2010
Local TV station electronic transactions, known as ePort, have passed the half-billi ...
- Apple Gets Quattro, Mobile Ad Co.
Around the Net In Media, Fern Siegel - Wednesday, January 6, 2010
Apple Inc has acquired Quattro Wireless in order to ramp up i ...
- AAF Announces Hall Of Fame Inductees
Marketing Daily, - Wednesday, January 6, 2010
The American Advertising Federation has announced the eight ad industry pioneers w ...
- Chrysler Chooses Agencies For Its 4 Brands
Marketing Daily, - Wednesday, January 6, 2010
Chrysler Group has moved assigned four agencies as AOR for its fo ...