- Savvy Media Buyers Benefit From C3 Ratings
MediaDailyNews, Jon Mandel - Tuesday, May 31, 2011
But like any industry shift, the savviest TV players are taking advanta ...
- Agency+ Technology Innovators = The New Creative
Online Media Daily, Marc Ruxin - Tuesday, May 31, 2011
We need a new type of creative department, one that can manufactu ...
- Google Starts Charging For "Location Extensions"
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, May 31, 2011
AdWords advertisers will now be charged whenever consumers click on any pa ...
- Mobile Users Are Ad Clickers
Research Brief, Jack Loechner - Tuesday, May 31, 2011
According to the Mojiva Mobile Audience Guide, 60% of mobile users cli ...
- Hispanic Magazine Advertising Rebounds
Research Brief, Jack Loechner - Monday, May 30, 2011
According to Hispanic Magazine Monitor estimates released by Media Economics Group, ...
- Go Ahead, Take An Ad Risk
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 27, 2011
Blogger MP Mueller says trying something new in advertising is the harde ...
- Cadillac Cycles Discovery Partnership
MediaDailyNews, David Goetzl - Thursday, May 26, 2011
Cadillac is backing a season finale stunt on Discovery Channel's "American Choppe ...
- Live Ore-Ida Spot On 'Ellen' Sizzles
MediaDailyNews, David Goetzl - Thursday, May 26, 2011
Heinz's top North American executive said that a live commercial on t ...
- FTC To Update Online Advertising Guides
Online Media Daily, Wendy Davis - Thursday, May 26, 2011
The Federal Trade Commission will revamp its 11-year-old online advertising guides ...
- Telmar Releases Outdoor 'Suite'
MediaDailyNews, - Thursday, May 26, 2011
Media planning and buying software and systems developer Telmar Wednesday announced t ...
- Ad-On: Twitter Will Build Out TweetDeck
Online Media Daily, Laurie Sullivan - Wednesday, May 25, 2011
Twitter confirmed Wednesday buying third-party client TweetDeck for an unconfirmed $40 milli ...
- Buzzlogic Gets $7.8M For Social Ads
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, May 25, 2011
Social ad-targeting specialist Buzzlogic has raised $7.8 million in a third rou ...
- CBS Ad-Confident Despite Ratings Decline
MediaDailyNews, David Goetzl - Tuesday, May 24, 2011
At least in the near long-term, CBS appears confident it can contin ...
- Bacardi Continues Summer Ads On Cable
MediaDailyNews, David Goetzl - Tuesday, May 24, 2011
Bacardi has continued the trend of alcohol marketers using cable networks ...
- ANA Exec Blasts Kids' Food Marketing Proposal
MediaDailyNews, Karlene Lukovitz - Tuesday, May 24, 2011
According to Dan Jaffe, Executive Vice President, ANA, the government's proposed volunta ...
- Study: Online Video Ads Beat TV Ads In Viewer Recall
Online Media Daily, - Tuesday, May 24, 2011
Viewers pay more attention to online video ads than to traditional ...
- In the First Wave of Social Media IPOs, Advertising Takes a Back Seat
The Social Graf, Erik Sass - Wednesday, May 25, 2011
LinkedIn ventured forth into the public markets with great success earlier th ...
- Conde Nast Ideactive Markets Digital Capabilities
MediaDailyNews, Erik Sass - Monday, May 23, 2011
Conde Nast is launching a new division specializing in marketing services, call ...
- Yahoo Mail Poised For Full Rollout, Faster Time, Better Ad Targeting
Online Media Daily, Mark Walsh - Tuesday, May 24, 2011
Yahoo will open up the latest version of Yahoo Mail to a ...
- Bluefin Labs Uses Social Media To Test TV Ad Impact
Online Media Daily, Gavin O'Malley - Monday, May 23, 2011
Semantic technology start-up Bluefin Labs has begun testing tools for marketers ...
- Knowing Consumers' Frame of Mind = A Best Ad Match
Online Media Daily, J. Brooke Aker - Tuesday, May 24, 2011
The holy grail of matching ads to a page has been describ ...
- Data Should Drive More Online Brand Dollars
Online Media Daily, Mark S. Zagorski - Tuesday, May 24, 2011
The media and data business of TV, direct mail and print sti ...
- 60% Of Mobile Users Click Ads Weekly
Online Media Daily, Mark Walsh - Tuesday, May 24, 2011
A majority of mobile consumers click on mobile ads at least on ...
- Kenshoo Social Added To Company's Campaign-Management Tools
Online Media Daily, - Monday, May 23, 2011
Kenshoo has taken its social media ad management tool out of bet ...
- Mobile Search And Shopping Intersecting
Research Brief, Jack Loechner - Tuesday, May 24, 2011
A recent report from Chief Marketer focuses our attention on a n ...
- Delta Invites New Yorkers To 'Delta Dugout'
Marketing Daily, - Friday, May 20, 2011
Delta Air Lines, the official airline of the New York Yankees a ...
- Gawker Sees Promise Of Sponsored Posts
Online Media Daily, - Thursday, May 19, 2011
Having succeeded with "sponsored posts," Gawker Media is now testing "sponsored discussions ...
- Corona Offers Escape To Mexico With 'Beach Getaway'
Marketing Daily, Tanya Gazdik - Wednesday, May 18, 2011
More than 10,000 bottles and 1,000 12-pack cans will include the n ...
- Search Ads Galvanize Local Media: $8B By 2015
MediaDailyNews, Wayne Friedman - Wednesday, May 18, 2011
Local media will get a big shot in the arm in comi ...
- Redbox Signs On As First Tap.Me Advertiser
Online Media Daily, Mark Walsh - Wednesday, May 18, 2011
Mobile game advertising startup Tap.Me has brought on DVD rental service Redb ...