- ESPN's 'NonStop': NASCAR Play, Ad Run At Same Time
MediaDailyNews, David Goetzl - Tuesday, May 17, 2011
ESPN will debut an advertising opportunity during NASCAR races that could resona ...
- Time Warner Boosts VOD, Banks On BlackArrow
MediaDailyNews, David Goetzl - Tuesday, May 17, 2011
Time Warner Cable, which is interested in boosting ad revenues for i ...
- 5 Reasons Mobile Video Ads Outperform Online Video Ads
Online Media Daily, - Tuesday, May 17, 2011
Not all video advertising is created equal. Mobile video ads -- vid ...
- InMobi Grows U.S. Ad Net Business
Online Media Daily, Mark Walsh - Monday, May 16, 2011
Mobile ad network InMobi said total ad impressions on its system ...
- Cannes Lions 'Good Work' Challenges Ad Creatives
Online Media Daily, Laurie Sullivan - Friday, May 13, 2011
Cannes Lions International Festival of Creativity introduced Good Work, alongside YouTube, ...
- Facebook Delivers Ads
Research Brief, Jack Loechner - Monday, May 16, 2011
According to a comScore overview of the U.S. online display advertising mark ...
- Discovery Offers New Options for Spanish-Language Ads
MediaDailyNews, Erik Sass - Thursday, May 12, 2011
Discovery US Hispanic, which includes Discovery en Español and Discovery Familia, ...
- PGOA Names Harnett National Digital Ad Director
MediaDailyNews, - Thursday, May 12, 2011
Publishing Group of America named Andrew Hartnett as national digital advertising direc ...
- The End Is In Sight (Buh-Bye)
Online Media Daily, George Simpson - Friday, May 13, 2011
You have just about a week to get through your bucket lis ...
- Google's Chrome TV Ads Ring With Consumers
Online Media Daily, Laurie Sullivan - Thursday, May 12, 2011
Google's "Dear Sophie" ad running on television during "Glee" and "American Ido ...
- TargetSpot Signs 3 New Partners For Streaming Audio Ads
MediaDailyNews, Erik Sass - Wednesday, May 11, 2011
TargetSpot has signed up three new broadcast and Internet radio partners f ...
- RTB: Forgetting the 80/20 Rule
Online Media Daily, - Wednesday, May 11, 2011
Much of the digital display media world is now comprised of compani ...
- Google Reserves $500 Mil To Settle Justice Ad Probe, Claims No 'Material' Effect
Online Media Daily, Joe Mandese - Wednesday, May 11, 2011
Google late Tuesday disclosed that it has set aside $500 million duri ...
- Jumptap: Older, Wealthier Mobile Users More Ad Receptive
Online Media Daily, Mark Walsh - Wednesday, May 11, 2011
New data from mobile ad network Jumptap shows older, more affluent consume ...
- Aperture Founder Knoll Joins AdSafe Media
Online Media Daily, - Wednesday, May 11, 2011
Scott Knoll has left audience targeting and measurement firm Aperture, which ...
- Gray TV: Web Revs Up, National Spot Down
MediaDailyNews, Wayne Friedman - Monday, May 9, 2011
More mid- to-small-sized TV station groups are feeling a slowdown in advertisi ...
- Dissecting The Demand of Display
Online Media Daily, Ben Kartzman - Monday, May 9, 2011
Everyone is buzzing about the resurgence of display and the impact ...
- Mochila Utilizes 'Portrait' Ads To Rejuvenate Online Display Spend
Online Media Daily, Mark Walsh - Monday, May 9, 2011
Content syndication platform Mochila is the latest online company to adopt t ...
- MDC Partners Taps MediaBank, 5-Year Deal Covers New Agencies
MediaDailyNews, Joe Mandese - Monday, May 9, 2011
MediaBank, the VC-backed media-processing software and systems developer, has renewed and extend ...
- No Joy in Mudville, But Cybernetically, Yellow Pages Fly
Research Brief, Jack Loechner - Monday, May 9, 2011
According to Simba Information's latest report from David Goddard and the edito ...
- AMC's 'Mad Men', WE Drive Rainbow Ad Growth
MediaDailyNews, Wayne Friedman - Thursday, May 5, 2011
Cablevision Systems Corp. witnessed big advertising growth in the first quarter ...
- Clarification: Bloomberg Terminals Carry Online Ads
MediaDailyNews, - Thursday, May 5, 2011
A May 5 brief from "Around the Net in Media" titled "'Bloombe ...
- This is Your Brain on Ads
Online Media Daily, George Simpson - Friday, May 6, 2011
The other day I read a posting by Tom Cunniff that we ...
- TidalTV Partners With Eyeview To Enhance Ad Targeting
Online Media Daily, Gavin O'Malley - Thursday, May 5, 2011
What happens when you tailor video ads by consumer demographic, geolocation a ...
- Fox Cable Revs Spike, NFL Propels Broadcast
MediaDailyNews, Wayne Friedman - Wednesday, May 4, 2011
News Corp. witnessed big advertising growth recently from its TV businesses duri ...
- Mobile Simplicity: You Don't Have to Be Rich To Be My Ad
Online Media Daily, Sheila Buckley - Thursday, May 5, 2011
Some in the industry claim mobile banner ads are a thing ...
- Nielsen Catalina, 4INFO Combine For Mobile Ad Measurement
Online Media Daily, - Wednesday, May 4, 2011
Two years ago, Nielsen Co. combined its media data expertise with Catali ...
- Local Mobile Spend Up, Dollars Shift From Trad Media
Online Media Daily, Mark Walsh - Thursday, May 5, 2011
The number of campaigns costing over $250,000 on mobile ad network Millenni ...
- Google Turns On TV To Promote Chrome
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, May 4, 2011
Not a complete stranger to TV advertising, Google has returned to t ...
- Super Bowl Airs Most-Liked Commercials
MediaDailyNews, Wayne Friedman - Monday, May 2, 2011
Super Bowl commercials may be the most-recalled messages on television, but th ...