- A Multiplatform Family in a Fragmented World
Online Media Daily, - Thursday, August 18, 2011
People consume content on multiple devices. It's imperative that brands and agenci ...
- Petco Revamps Logo, Tagline
Marketing Daily, Tanya Gazdik - Wednesday, August 17, 2011
Installation of exterior signs featuring the new branding will begin on n ...
- Colbert PAC Kicks Off Ads In Iowa
MediaDailyNews, - Tuesday, August 16, 2011
Stephen Colbert, the host of Comedy Central's "The Colbert Report," ran h ...
- Entravision: Dual TV/Radio Ad Campaigns Up Reach
MediaDailyNews, Wayne Friedman - Tuesday, August 16, 2011
Results from a TV-radio station test indicate that jointly selling radio a ...
- Interactive Ads Pay Off for Digital Mags
MediaDailyNews, Erik Sass - Tuesday, August 16, 2011
While most advertisers are still repurposing static print ads for the digit ...
- Glam Goes Mobile With New Tools
MoBlog, Mark Walsh - Wednesday, August 17, 2011
Glam Media is accelerating its expansion to handheld devices. It is rolli ...
- Ad Connections: VivaKi Dips Into Tablets Pool
Online Media Daily, Gavin O'Malley - Monday, August 15, 2011
VivaKi's so-called Pool initiative on Monday unveiled tablets as its next "lan ...
- Cable Nets Deliver $2B For News Corp.
MediaDailyNews, Wayne Friedman - Wednesday, August 10, 2011
Advertising revenues for cable networks surged 23% during News Corp.'s strong fisc ...
- Recession Strategies: How Media Owners Can Prepare for An Ad Downturn
MediaDailyNews, Brian Wieser - Thursday, August 11, 2011
Fears of a return to recession are widespread. Media owners will benef ...
- Ad Targets: NNN Launches Hispanic Network
MediaDailyNews, Erik Sass - Wednesday, August 10, 2011
The nation's largest ad network for newspapers, the Newspaper National Network, h ...
- Future U.S., TwitchTV Partner
Online Media Daily, - Wednesday, August 10, 2011
Future U.S., a publisher of gaming and technology media properties, formed ...
- Mobile Theory Offers AdSense Alternative
Online Media Daily, Mark Walsh - Wednesday, August 10, 2011
Mobile ad network Mobile Theory has partnered with contextual advertising firm NetSe ...
- Offline, On: Ad Campaign Effectiveness Dives
MediaDailyNews, Steve McClellan - Tuesday, August 9, 2011
In the advertising and marketing world, the shaky economy had everybody o ...
- Kritzman Named Pandora Ad Sales Chief
MediaDailyNews, - Tuesday, August 9, 2011
Ad-supported Internet music service Pandora has named Steven Kritzman senior vice preside ...
- Magazine Circs Slip Again, Celeb Tabloids Hard-Hit
MediaDailyNews, Erik Sass - Tuesday, August 9, 2011
The total paid and verified circulation of 418 American consumer magazines track ...
- No Magic Bullet For Replicable Social Advertising Success
Research Brief, Jack Loechner - Wednesday, August 10, 2011
The Trends in Social Advertising, research from the Pivot Conference in la ...
- Ace Metrix: Budweiser Tops In Beer Ads
Marketing Daily, Tanya Gazdik - Tuesday, August 9, 2011
The number one ad is the Bud Light "Dog Sitting" spot, whi ...
- CMOs Using Less Agencies, More Collaboration
MediaDailyNews, Steve McClellan - Monday, August 8, 2011
Most of the marketing executives taking part in a recent survey indicat ...
- Grey TV Reports Uptick In Local Advertising
MediaDailyNews, Wayne Friedman - Monday, August 8, 2011
Although admittedly an "off year," mid-size Atlanta-based Gray Television claimed decent mid-single-dig ...
- Ads on Tablets More Effective Than E-Readers
MediaDailyNews, Erik Sass - Monday, August 8, 2011
While casual observers often lump tablet-style computers and e-readers together because ...
- Ad Industry Holds Course In Face Of S&P U.S. Downgrade
Online Media Daily, Laurie Sullivan - Monday, August 8, 2011
While S&P's downgrade of the United States' credit rating is making hu ...
- Television's Next Frontier: Mobile
Online Media Daily, Alex Romanov - Tuesday, August 9, 2011
New hybrid marketing technology will link television and mobile in an initiati ...
- Affluents Adopting Technology Infused Lifestyles
Research Brief, Jack Loechner - Tuesday, August 9, 2011
"Affluent Consumers in a Digital World," a study from the Interactive Advertisi ...
- Sexist Ads Miss Mark
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 8, 2011
Change.org denounces Got Milk's ads targeting men whose female partners have PM ...
- 'X Factor' Winner In Pepsi Super Bowl Spot
MediaDailyNews, Wayne Friedman - Friday, August 5, 2011
The winner(s) of "The X Factor" singing competition will be featured ...
- Discovery Reports Stellar Ad Results: Up 10% U.S., 25% Globally
MediaDailyNews, Wayne Friedman - Thursday, August 4, 2011
Discovery Communications' advertising revenues continued their steady rise in the second quart ...
- Social Media Not Big With Small Business Marketing
Research Brief, Jack Loechner - Friday, August 5, 2011
According to a survey of US small business leaders by Opinium Researc ...
- comScore Acquires AdXpose For Talent, Technology
Online Media Daily, Laurie Sullivan - Wednesday, August 3, 2011
comScore has acquired AdXpose, which provides verification and optimization services, for $ ...
- Seeing Ad First Increases Action Odds Sevenfold
Research Brief, Jack Loechner - Thursday, August 4, 2011
A new study by Casale Media, based on their analysis of near ...
- Virtual Goods Sales Slowing for Social, Casual Games
The Social Graf, Erik Sass - Thursday, August 4, 2011
One of the largest (and most mystifying) sources of revenue for onli ...