- In a Strange Bedfellows: ANA Cites XXX Industry In Domain Fight
Raw, Joe Mandese - Tuesday, November 22, 2011
In a surprising show of solidarity, the management of the Association ...
- Invidi Granted Key Patent For Addressable TV Ads
Raw, Joe Mandese - Tuesday, November 22, 2011
Invidi Technologies, the addressable TV advertising developer whose backers include WPP's Grou ...
- Minority Groups Heaviest Users Of Mobile Net
MediaDailyNews, Erik Sass - Friday, November 18, 2011
Hispanic, Asian and African-American mobile users are more likely than white mobi ...
- Social Falls Short On Customer Loyalty, Traditional Methods Encouraged
Online Media Daily, Steve McClellan - Friday, November 18, 2011
While much of the marketing community is focused on sealing better relationshi ...
- Making Brand Advertising Measurable Along the Last Mile
Online Media Daily, Ari Jacoby - Monday, November 21, 2011
There is no single remedy to address the attribution challenge for bra ...
- Mogreet Builds Video Ad Developer Network
Online Media Daily, Laurie Sullivan - Friday, November 18, 2011
Mobile video marketing company Mogreet will build a developers' network supporting "te ...
- Political Ads To Hit $3.2B, Most In Local TV Buys
MediaDailyNews, Wayne Friedman - Thursday, November 17, 2011
Within the general election window -- Sept. 7 through Nov. 6, 20 ...
- 'Regis' Goes Out WIth A Hefty Ad Bang
MediaDailyNews, Wayne Friedman - Thursday, November 17, 2011
Regis Philbin's last day on ABC's "Live with Regis & Kelly" dayti ...
- Brain Against The Machine
Online Media Daily, Ben Kartzman - Friday, November 18, 2011
In the advertising industry, it's not that the human is disappearing, b ...
- Mobile Marketers Demand Better Ad Performance, Standards
Online Media Daily, Laurie Sullivan - Thursday, November 17, 2011
It's still far too difficult to buy advertising online, and about 9 ...
- Millennial Rolls Out Mobile Creative Suite
Online Media Daily, Mark Walsh - Friday, November 18, 2011
Mobile ad network Millennial Media today is rolling out a new sui ...
- Pepsi Changes View Of TV Advertising
MediaDailyNews, Steve McClellan - Wednesday, November 16, 2011
The 30-second TV spot is far from dead -- but the ti ...
- Clear Channel Airports Renews AMI Partnership
MediaDailyNews, Erik Sass - Wednesday, November 16, 2011
Clear Channel Airports, a division of Clear Channel Outdoor, has renewed i ...
- Omnicom, University Of Georgia Create Ad Fellowship
MediaDailyNews, Steve McClellan - Wednesday, November 16, 2011
Several Omnicom Group agencies are teaming with the University of Georgia's Gra ...
- AdKeeper Teams With Safecount To Tag Ads
Online Media Daily, Wayne Friedman - Wednesday, November 16, 2011
AdKeeper has partnered with Safecount, a unit of research company Kantar, ...
- Two Decimal Points: The Difference In Effectiveness Between TV And Online Ads
Online Spin, Dave Morgan - Thursday, November 17, 2011
I've finally found a way to quantify the relative effectiveness of ...
- Starcom MediaVest Group and ShareThis Team Up To Create New Web Planning and Buying Metric
Raw, Steve McClellan - Thursday, November 17, 2011
Publicis Groupe's Starcom MediaVest Groupe is teaming with ShareThis, a tech compa ...
- AAMP Says It's OK To Ramp: VOD Research Finds Even Heavy Ad Loads Are Effective
MediaDailyNews, David Goetzl - Wednesday, November 16, 2011
New research from an industry initiative looking to evaluate free video ...
- Agency Chief Zetabytes Dog, Outlines Breathless Pace Of Change
MediaDailyNews, Steve McClellan - Tuesday, November 15, 2011
Technology has transformed media and its consumption over the past few yea ...
- National CineMedia Launches Mobile Ad Network
MediaDailyNews, Erik Sass - Tuesday, November 15, 2011
National CineMedia has launched a new vertical mobile ad network targeting on-the- ...
- Conde Nast Debuts Private Ad Exchange
MediaDailyNews, Erik Sass - Tuesday, November 15, 2011
While online ad networks have been criticized by some publishers for drivi ...
- Velti Buys Mobile Interactive Group for $25 Million
Online Media Daily, Steve Smith - Tuesday, November 15, 2011
In a bid to become one of the largest mobile marketing compani ...
- JetBlue Tool Encourages Vaca Days
Marketing Daily, Tanya Gazdik - Tuesday, November 15, 2011
JetBlue Airways is introducing a Facebook app to help make it easi ...
- Big 4 TV Nets Wane As Google, Facebook Command Ad Dollars
On Media, Diane Mermigas - Friday, November 11, 2011
Television advertising at more than $65 billion annually may seem impervious ...
- StumbleUpon Stumbles On With Paid Discovery
Online Media Daily, Mark Walsh - Monday, November 14, 2011
Eight months ago, StumbleUpon rolled out its Paid Discovery ad program, addi ...
- Right Time: Aegis Buys Ad O'Clock
MediaDailyNews, Steve McClellan - Friday, November 11, 2011
Aegis Group has acquired Russian full-service media shop Ad O'Clock, the London-bas ...
- Home Depot Moves From Trad Inserts To Digital Ads
MediaDailyNews, Steve McClellan - Friday, November 11, 2011
For The Home Depot, the home improvement retailer, freestanding print inserts we ...
- Local Social Media Ad Spending To Hit 2.3 Billion In 2015
Online Media Daily, Mark Walsh - Monday, November 14, 2011
Locally focused advertising in social media is expected to grow at annu ...
- Video Search Pays Off For blinkx, Revs Up 63%
Online Media Daily, Gavin O'Malley - Friday, November 11, 2011
Continuing to grow its audience and blue-chip brand partners, blinkx reported ...
- Penn State Sex Scandal Drives ESPN Sponsor Out, Temporarily
MediaDailyNews, Wayne Friedman - Thursday, November 10, 2011
The fallout and media coverage over the scandal at Penn State h ...