Invidi Granted Key Patent For Addressable TV Ads
Invidi Technologies, the addressable TV advertising developer whose backers include WPP’s GroupM unit, has been granted a key patent for the underlying functionality of its addressable advertising system by the United Stated Patent and Trademark Office. The patent, U.S. Patent 8,065,703, titled “Reporting of User Equipment Selected Content Delivery,” covers the delivery of addressable ads where the decision of which ad to deliver is made at the viewing device level.
“Having ad delivery decisions made at the user device level allows better targeting results based on local information, demographics or other targeting criteria,” the company said in a statement, adding that the patent, “covers methods of reporting decisions made by user devices to a network or to an upstream data center. Devices report what ad was delivered so advertising campaigns can be monitored, billing information can be generated and data analytics can be produced.”
Invidi said the patent “complements” a previous patent (US patent 7,730,509) titled “Asset Delivery Reporting in a Broadcast Network,” which covers the delivery of targeted advertisements and other targeted content selected from many alternatives, to users of a broadcast network, followed by the reporting of the ad selection for each user, thereby providing measurement and other data for analysis.
Recent Raw Articles
-
Vevo Comes To Windows 8 June 19, 12:01 p.m.
Microsoft’s Windows 8 platform has gotten a little more sizzle with the addition of Vevo. Available ...
-
Adobe's DPS Hits 100 Million Downloads June 18, 5:10 p.m.
In connection with reporting second-quarter results on Tuesday, Adobe said it has delivered 100 million digital ...
-
Google's Motorola Shifts Media Account To Digitas June 18, 3:33 p.m.
Google-owned Motorola has appointed Publicis Groupe’s Digitas to handle global media duties, according to sources. Those ...
-
Mobile Banking Head Weber Leaving Citi June 18, 11:57 a.m.
Tracey Weber, North America head of Internet and mobile banking at Citi, is leaving the banking ...
-
Facebook Upgrades Page Post Link Ads June 17, 6:15 p.m.
As part of its recent effort to simplify its ad offerings, Facebook on Monday announced updates ...
-
Google Pushes 'All Access' Via Starbucks June 17, 2:54 p.m.
With Apple announcing its own music streaming service last week, it wouldn’t be surprising to see ...
-
Fandango Adds To Video Lineup June 17, 12:22 p.m.
Continuing to broaden its content offerings, Fandango over the weekend launched a new series called “Summer ...
-
Netflix and DreamWorks Make a Big Deal for Original Kids Content June 17, 9:56 a.m.
Netflix and DreamWorks Animation this morning announced a multi-year deal in which the studio agreed to ...
-
Deutsch Founder David Deutsch Dies at 84 June 13, 7:59 p.m.
Sad news out of Interpublic’s Deutsch Inc. today—agency founder David Deutsch passed away. He was 84. ...
-
Trailer Watching Up On PCs, Mobile June 13, 5:06 p.m.
Moviegoers are watching trailers on PCs and mobile devices more than ever, according to the latest ...
Be the first to comment on "Invidi Granted Key Patent For Addressable TV Ads"
Leave a Comment