- 2016 - Fear the Lame Duck?
Marketing: Politics, Brad Weltman - Tuesday, December 22, 2015
With the first session of the 114th Congress soon over, it's ti ...
- Deep Dive Between Continents: How To Prepare For The Digital Market Shift
MediaDailyNews, Kelly Roark - Tuesday, December 22, 2015
Encouraging our resident experts to engage in cross-team collaboration can help yie ...
- NEW! Homer Simpson Advertises His Small Business On YouTube
Out to Launch, Amy Corr - Monday, December 21, 2015
YouTube uses Homer Simpson to promote how its video ads can he ...
- Jumpstart Automotive Group Partners With Alfa Romeo For New Advertising Unit
Publishers Daily, Sara Guaglione - Monday, December 21, 2015
Jumpstart Automotive Group, an automotive marketing and advertising company, today announced t ...
- Outfront Planning Addressable Outdoor Ad Network
Publishers Daily, Erik Sass - Monday, December 21, 2015
Outfront Media, previously known as CBS Outdoor, plans to roll out ...
- Google Reaches For Cloud Space To Power Advertising, Services
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 21, 2015
A land deal being voted on Monday by the Montgomery County Commissi ...
- Explaining The Irrational: Ad Economy Edition
Garfield at Large, Bob Garfield - Monday, December 21, 2015
Pouring more money into this ecosystem is the moral equivalent of stuffi ...
- The One Thing Worse Than Internet Ads Is...
MediaDailyNews, Graeme Hutton - Monday, December 21, 2015
While younger adults might outwardly find Internet advertising annoying, framing the iss ...
- Instagram Sees Strong Ad Recall Rates
Social Media & Marketing Daily, Gavin O'Malley - Friday, December 18, 2015
Consumers seem to be remembering the ads they encounter on Instagram ...
- Streaming Grows, And Remains Baffling
VidBlog, P.J. Bednarski - Monday, December 21, 2015
As the year nears a close, streaming video keeps making strides ...
- Time For A Shakeout In Ad Tech?
Around the Net in Video, P.J. Bednarski - Friday, December 18, 2015
Probably because there are just too many of them, some ad te ...
- Wix Hires DreamWorks To Produce Super Bowl Spot, Other Creative Work
MAD, Larissa Faw - Thursday, December 17, 2015
The animation house is apparently prospecting for advertising work. According to Wi ...
- Former NBC Ad Executive Hoffman Joins A+E Networks
MediaDailyNews, Wayne Friedman - Thursday, December 17, 2015
Longtime senior NBC advertising executive Jim Hoffman has joined A+E Networks ...
- First Annual MarTech Advent Calendar: Terry Kawaja Briefly Mulls Humorous Video
MediaDailyNews, George Simpson - Thursday, December 17, 2015
For those who have stopped going to church yet still have increasing ...
- Political Advertising Landscape: Looking Toward 2016 And Beyond
Red, White & Blog, Philip Rosenstein - Friday, December 18, 2015
In the political advertising realm, TV is still king. Of the $11 ...
- Disney And Partners' Big 'Star Wars' Ad Spend: Lessons Learned, If Success Is Achieved?
TV Watch, Wayne Friedman - Friday, December 18, 2015
Many are expecting record box office revenue results for Walt Disney's "St ...
- An Ad-Blocking Idea That Pays Off For Web Sites
VidBlog, P.J. Bednarski - Friday, December 18, 2015
Optimal.com hopes it can convince users that if they block ads, th ...
- Omnibus Spending Bill Blocks Disclosure Measures For Political Activity
Around the Net In Marketing Politics, Philip Rosenstein - Thursday, December 17, 2015
The omnibus spending bill released by the Senate on Wednesday has hidd ...
- Sanders Campaign Reaches 2 Million Contributions
Around the Net In Marketing Politics, Philip Rosenstein - Thursday, December 17, 2015
According to Bernie Sanders’ campaign aides, the Vermont Senator has now receiv ...
- Fiat Goes Off Road With Owners' Stories
Marketing Daily, Karl Greenberg - Wednesday, December 16, 2015
Fiat is working with crowdsourced-creative studio Tongal for a new campaign call ...
- How 2016 Presidential Candidates Can Win the Digital Campaign Battleground
Marketing: Politics, Mike Werch - Thursday, December 17, 2015
To win the White House in 2016, a candidate must build ...
- The Truth Behind The Adtech, Martech Shotgun Wedding
MediaDailyNews, Simon Mansell - Thursday, December 17, 2015
Does social advertising use marketing techniques to convert, or is marketing payi ...
- U.S. Ad Spend Dips 4% In Q3
MediaDailyNews, Wayne Friedman - Wednesday, December 16, 2015
U.S. ad spending sank nearly 4% in the third quarter with outdoo ...
- CNN Tallies 18M Viewers For Last GOP Debate, Higher Ad Revenues
MediaDailyNews, Wayne Friedman - Wednesday, December 16, 2015
CNN's second Republican debate pulled in 18 million viewers -- a b ...
- Facebook Launches Instant Articles, More News And Faster Loads
Mobile Marketing Daily, Gavin O'Malley - Wednesday, December 16, 2015
Facebook's Instant Articles is rolling out to Android users this week. T ...
- Brand New Lesson For Brands: Distribution Rules
Online Video Daily, Loren Wilson - Thursday, December 17, 2015
Media fragmentation has impacted all players in significant ways. We have ful ...
- Wong Named President Of Time Inc. Digital
Publishers Daily, Sara Guaglione - Wednesday, December 16, 2015
Jennifer L. Wong has been appointed president of Time Inc. Digital, ...
- Republican 'Truthiness' Subjected To Reality Check
Red, White & Blog, Philip Rosenstein - Thursday, December 17, 2015
At the final GOP debate, we heard various statements about our curre ...
- Walker Cashes In On GOP Primary By Renting Out Email Lists
Around the Net In Marketing Politics, Philip Rosenstein - Wednesday, December 16, 2015
In order to settle outstanding debts from his failed bid, Scott Walk ...
- Despite $35 Million Spent In TV Ads Since September, Bush Lags
Around the Net In Marketing Politics, Philip Rosenstein - Wednesday, December 16, 2015
The Jeb Bush campaign and supporting Super-PACs are turning out to ...