- Rouge Media Acquires On-Campus Media, Largest College OOH Network
MediaDailyNews, Ben Frederick - Tuesday, May 31, 2016
The acquisition will give Rouge control of all of On-Campus's digital vide ...
- NBA Networks Slam Dunk $436 Million In Ad Revenues
Television News Daily, Wayne Friedman - Tuesday, May 31, 2016
NBA's networks TNT, ESPN and ABC all witnessed higher national advertising revenu ...
- Bullseye! To Make Ads Resonate, Put Them In Line Of Sight
MediaDailyNews, Brian McAllister - Tuesday, May 31, 2016
Today's online world of long scrolling pages, multiple image slide shows a ...
- Luxury Ad Market Recovers, Remains Less Than Luxurious
MediaDailyNews, Joe Mandese - Tuesday, May 31, 2016
The luxury advertising marketplace will expand 3.0% in 2016, nearly double t ...
- What Everyone Didn't Notice About that Racist Chinese Detergent Ad
Mediapsssst, Richard Whitman - Monday, May 30, 2016
As of this writing, the ad has been viewed 8,223,543 times ...
- Adtile Gets 360-Degree Ads, Puts User At Center Of Action
Mobile Marketing Daily, Ben Frederick - Friday, May 27, 2016
Mobile startup Adtile Technologies has announced a new product called Adtile 3 ...
- Spinning Tails
Real MAD, Stan Mack - Tuesday, May 31, 2016
...
- Mobile App Ad Blocking Skyrocketing, Forcing Brands To Rethink Advertising
SearchBlog, Laurie Sullivan - Tuesday, May 31, 2016
At least 419 million people are blocking ads on smartphones -- includi ...
- Clinton's Ad Strategy Begins By Attacking Trump's Treatment Of Women
Red, White & Blog, Philip Rosenstein - Friday, May 27, 2016
Last week, the pro-Clinton group Priorities USA released two anti-Trump ads focus ...
- ASA Says More Work Needed In Educating Brands On Internet Rules
Around the Net In MAD London, Sean Hargrave - Thursday, May 26, 2016
Figures published today (26 May) by the Advertising Standards Authority (ASA) sh ...
- Sanders, Clinton Ads Hit Airwaves As California Primary Looms
Around the Net In Marketing Politics, Philip Rosenstein - Thursday, May 26, 2016
As we reach the tail end of primary season and approach t ...
- 10 Need-To-Know Tips For Google Expanded Text Ads
Around the Net in Search Marketing, Laurie Sullivan - Thursday, May 26, 2016
Larry Kim calls the Expanded Text Ads one of biggest changes to AdWords Goog ...
- Timex Launches New Global Campaign
MAD, Larissa Faw - Wednesday, May 25, 2016
The campaign, from agency Toth + Co, is timed to the gift-buyi ...
- Summer Movies Shift TV Spend To Higher Levels
Television News Daily, Wayne Friedman - Wednesday, May 25, 2016
Walt Disney Co.'s "Alice Through The Looking Glass" has placed $20.8 milli ...
- Are Streaming SVOD's Staring At Their Ceiling?
VidBlog, P.J. Bednarski - Thursday, May 26, 2016
Pay-SVOD streamers will have a very good year in 2016, but the ...
- Google Maps To Give Directions, And Take Ads
Around the Net in Video, P.J. Bednarski - Wednesday, May 25, 2016
Heretofore, Google Maps hasn't allowed much advertising. But The company rolled out sever ...
- Now Red Bull Attaches Itself To GoPro
Around the Net in Video, P.J. Bednarski - Wednesday, May 25, 2016
The two companies will promote their own brands across each other’s video ...
- FTC To Examine Privacy Policies, AdChoices Icon
PolicyBlog, Wendy Davis - Wednesday, May 25, 2016
The Federal Trade Commission plans to scrutinize online privacy notifications, the agen ...
- Bauer Xcel Expands GumGum Partnership, Brings In-Image Ads To Mags
Publishers Daily, Sara Guaglione - Tuesday, May 24, 2016
In-Image and In-Screen ads from GumGum will be served across regular ima ...
- The Enthusiast Network Launches First Campaign For New Motor Trend OnDemand
Publishers Daily, Sara Guaglione - Tuesday, May 24, 2016
Motor Trend OnDemand is re-launching -- this time at full throttle. Mot ...
- eBay Acquires Ticketbis For StubHub, Expands Opportunities For Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 24, 2016
eBay announced Tuesday its acquisition of Ticketbis, an international ticket marketplace th ...
- RNC Reserves $150 Million In Digital Ad Buys
Around the Net In Marketing Politics, Philip Rosenstein - Tuesday, May 24, 2016
The RNC is finalizing its largest digital ad buy ever, with $1 ...
- 7 Questions To Drive Media Company Ad Revs
MediaDailyNews, Janet Balis - Tuesday, May 24, 2016
As media companies contemplate this moment of unprecedented disruption, they juggle critic ...
- Mindshare Duo Turn Coffee Cups Into Media, Win Young Lions
MediaDailyNews, Joe Mandese - Monday, May 23, 2016
Mark Longacre and Catherine Young, both senior associates at GroupM's Mindshare N ...
- 'Washington Post' Enters Ad Tech Biz With Fuse Ads
Publishers Daily, Sara Guaglione - Monday, May 23, 2016
The Washington Post has launched its first real foray into the ...
- Media Industry Eyes Existential Risk Of AI, Ex-Googlers Weigh In
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 23, 2016
Israeli-based startup Twiggle recently hosted a small group in a private discussi ...
- Young Man, Disable Your Ad Blocker!
VidBlog, P.J. Bednarski - Tuesday, May 24, 2016
A new comScore graphic says U.S. men, 18 to 24 years ol ...
- Outdoor Ads Up In Q1, Spurred By Digital OOH
MediaDailyNews, Erik Sass - Friday, May 20, 2016
While other traditional media have their ups and downs, outdoor advertising h ...
- Matomy Media's MobFox Launches Mobile SDK
Mobile Marketing Daily, Ben Frederick - Friday, May 20, 2016
Matomy Media Group announced the launch of a software development kit (SD ...
- Correction: SKD Has Multiple Sizes
Mobile Marketing Daily, Ben Frederick - Monday, May 23, 2016
The original text erroneously published May 20 in the Matomy Media's MobF ...