- Ad, Marketing M&A Deals Up 6% In Q1
Around the Net in Real-Time, Tobi Elkin - Friday, May 20, 2016
PwC is out with its Q1 2016 U.S. Entertainment, Media And Communicatio ...
- Publicis Seattle Puts On Its (Olympic) Game Face
MAD, Larissa Faw - Thursday, May 19, 2016
The agency has been selected to lead branding and imagery efforts f ...
- Blocking, Churning, Baiting, & Wrestling: Can We Make It Until November?
Mad Blog, - Thursday, May 19, 2016
A guy I know joked that the political climate on Facebook h ...
- Time To Stop Chanting 'Shift Your Spend From TV To Us'
MediaDailyNews, George Simpson - Thursday, May 19, 2016
Everyone has partnered with outside sources of demographic, psychographic and spending da ...
- Future Sounds: Music's Evolving Role In Advertising
Online Spin, Josh Engroff - Friday, May 20, 2016
Of all the art forms, few have the power to stir stro ...
- Instagram Adds Video To Carousel Ads
Social Media & Marketing Daily, Ben Frederick - Thursday, May 19, 2016
As Facebook continues to pursue what is almost a video-first line ...
- Upfront Revenues: Slightly Up For Broadcast, Down For Cable
Television News Daily, Wayne Friedman - Thursday, May 19, 2016
Broadcast networks will only see a 2% rise in overall upfront revenu ...
- Well Done Chat About . . . Unwanted Facial Hair
VidBlog, P.J. Bednarski - Friday, May 20, 2016
A natural-seeming conversation about a hair removal product can't be too ea ...
- Pro-Clinton Super PAC Releases Anti-Trump Ads
Around the Net In Marketing Politics, Philip Rosenstein - Thursday, May 19, 2016
The pro-Hillary Clinton super PAC Priorities USA, has released its first gener ...
- 21st Century Fox Splits Media Chores After Long Review
MAD, Steve McClellan - Wednesday, May 18, 2016
Incumbent Zenith has been retained to handle buying for the film a ...
- U.S. Ad Volume Declines From March, But Posts Biggest April To Date
MediaDailyNews, Joe Mandese - Thursday, May 19, 2016
Despite reports on a tightening of the so-called "scatter" marketplace heading in ...
- ANA Finds Most Clients Ignorant About 'Sourced Traffic,' Calls On Agencies To 'Educate' Them
Real-Time Daily, Joe Mandese - Thursday, May 19, 2016
The vast majority of the biggest national advertisers either are only vague ...
- On Social Feeds, Intimate Marketing Is Crucial
Show Daily, P.J. Bednarski - Thursday, May 19, 2016
What marketers need to learn about advertising via social media is ...
- Screen Play: VAB Has Them Big And Small, Absorbs Cinema Ad Council
Television News Daily, Wayne Friedman - Friday, May 13, 2016
Expanding the scope of its video trade efforts, the Video Advertising Bure ...
- Modest Rises In National TV Spend, Digital Soars
Television News Daily, Wayne Friedman - Wednesday, May 18, 2016
Scatter advertising revenue rose 8% in April -- 13% for cable networ ...
- Local Search Association Acquires Ad-Builder
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, May 18, 2016
The Local Search Association announced Wednesday that it has acquired Ad-Builder, whi ...
- National TV Ad Loads Grow
Television News Daily, Wayne Friedman - Tuesday, May 17, 2016
In April 2016, analysis of Nielsen data from Pivotal Research Group sho ...
- Brand Networks Charts Surge In Instagram Video
VidBlog, P.J. Bednarski - Wednesday, May 18, 2016
Brand Networks, an early member of the Intstagram Partner Program, looked ...
- Koch Network To Spend $42 Million On Senate Races
Around the Net In Marketing Politics, Philip Rosenstein - Tuesday, May 17, 2016
The political network funded by billionaire brothers Charles and David Koch pla ...
- Coke "Hilltop" Ad Creator Bill Backer Dies
Around the Net In MediaPost's Agency News, Steve McClellan - Monday, May 16, 2016
Bill Backer, credited with creating the Coke “Hilltop” ad back in t ...
- Google Adds Product Ads To Image Search Results
Around the Net in Search Marketing, Gavin O'Malley - Tuesday, May 17, 2016
Google this week is adding product ads into the image results und ...
- George Lois Forms New Agency With TransMedia
MAD, Steve McClellan - Monday, May 16, 2016
The legendary ad man and designer is partnering with PR shop TransMed ...
- Time-Based Advertising Is Taking Off
MediaDailyNews, Peter Ryan - Tuesday, May 17, 2016
Neither views nor impressions reflect how much attention is captured by ...
- Millennials Will Share Your Ad 112% More Than Everyone Else, But Only If It's Good
Mediapsssst, Richard Whitman - Monday, May 16, 2016
A
new study from Unruly found that Millennials are 112% mo ...
- The Future of Mobile Advertising (Unless We Screw It Up)
Mobile Marketing Daily, Scott Gillum - Tuesday, May 17, 2016
We are quickly moving toward the ultimate marketing goal of getting t ...
- Radio Has Key Role in 2016 Election
Red, White & Blog, Philip Rosenstein - Tuesday, May 17, 2016
In late March, Borrell Associates revised its projected political advertising spend f ...
- Facebook Sells Video Ads On Other Sites
The Social Graf, Erik Sass - Tuesday, May 17, 2016
Facebook will begin selling video ads on Web sites outside its networ ...
- Do Anti-Ad Block Efforts Inadvertently Promote It?
VidBlog, P.J. Bednarski - Tuesday, May 17, 2016
A new survey from Optimal.com, a profit-sharing ad blocker facilitator, says 4 ...
- Playing the Green Field Outside The Walled Garden
MediaDailyNews, Kathy Leake - Monday, May 16, 2016
Before going all-in, there's something to be said for a marketer bei ...
- Screenvision Upfront Stresses 'Impact' Of The Moviegoing Experience
MediaPost Live, Adam Buckman - Friday, May 13, 2016
Screenvision Media made a persuasive case for consideration by advertisers in ...