- The Data Dilemma: How To Leverage Big Data To Deliver Big Results
Real-Time Daily, Mike Hammer - Monday, May 16, 2016
With so much data being produced, and so many media companies relyi ...
- TV Viewership Erosion Sinks 4% in C3 Adult Ratings
Television News Daily, Wayne Friedman - Friday, May 13, 2016
Heading into the upfront TV market, overall TV viewership erosion stands ...
- Mixed Messages: Millennials React Different Ways To Ads
TV Watch, Wayne Friedman - Monday, May 16, 2016
You may be excited about new program/content choices everywhere. But what abo ...
- Rob Portman Makes Largest Senate Ad Buy Yet
Around the Net In Marketing Politics, Philip Rosenstein - Friday, May 13, 2016
Incumbent Sen. Rob Portman (R-Ohio) has made the largest ad buy ...
- Is There A Conflict Of Interest Haunting Ghostery's Business Model?
Around the Net in Real-Time, Tobi Elkin - Friday, May 13, 2016
AdExchanger's Allison Schiff probes into Ghostery's business model, declaring: "Whether or n ...
- Mark Penn Wants To Reimagine The Ad Holding Co.
Around the Net in Real-Time, Tobi Elkin - Friday, May 13, 2016
Mark Penn, Hillary Clinton's former political adviser in 2008, is out ...
- In Ad-blocking Wars, Publishers Propose A Detente
Around the Net in Real-Time, Tobi Elkin - Friday, May 13, 2016
According to a Poynter report, publishers are finding work-arounds are better th ...
- New Doorways To Advertising: Meet Jibo, The Social Robot
Connected Thinking, Chuck Martin - Thursday, May 12, 2016
The social robots are coming. And there just may be a n ...
- Mashable's Big Facebook Plans, Will Share Platforms With Turner
Online Video Daily, P.J. Bednarski - Friday, May 13, 2016
At its NewFronts presentation this afternoon, Mashable is expected to announce ...
- The Emerging Trump Republican Voter Profile
Red, White & Blog, Philip Rosenstein - Friday, May 13, 2016
As the Grand Old Party rips open at the seams, political markete ...
- GroupM's Rob Norman: What's The Scroll Worth?
RTBlog, Tobi Elkin - Friday, May 13, 2016
GroupM has led the conversation about viewability. GroupM Chief Digital Officer R ...
- National TV Market Strong, Second Half Raises Concerns
Television News Daily, Wayne Friedman - Thursday, May 12, 2016
Although total national TV advertising grew 4% in the first quarter ...
- AwesomenessTV Grows With GenZ And Millennial Moms
VidBlog, P.J. Bednarski - Thursday, May 12, 2016
AwesomenessTV is now on 31 platforms and pays rapt attention to t ...
- WebMD Wants To Be There In Sickness And In Health
VidBlog, P.J. Bednarski - Friday, May 13, 2016
You may associate WebMD with some of your own painful times, b ...
- Political Advertising Becomes Increasingly Vulnerable To Fraud
Around the Net In Marketing Politics, Philip Rosenstein - Thursday, May 12, 2016
Bots and fraudsters have been making the rounds in the political advertisi ...
- All The Ad-Free Time Netflix Gives You
Around the Net in Video, P.J. Bednarski - Thursday, May 12, 2016
A study from Cordcutting.com estimates watching Netflix saves you 160 hours ...
- Automation Accomplished, It's Time for the Creative Renaissance
MAD, Joe Sabol - Wednesday, May 11, 2016
Pay no mind to the suggestion that the programmatic revolution has le ...
- Your Potential Voter Will Look At Their Phone Today
Marketing: Politics, Ariel Deitz - Thursday, May 12, 2016
When we sit down with political campaign planners, there is little ...
- Content Marketers Rejoice: Ad Blocking To Cost Publishers $27 Billion by 2020
Mediapsssst, Richard Whitman - Wednesday, May 11, 2016
And so out comes yet another study stating the obvious: ad blocki ...
- If There Were No Ads, How Much Would You Pay?
MoBlog, Ben Frederick - Thursday, May 12, 2016
If you could put a dollar amount on how much you thi ...
- Not Tonight, Honey, I Have A Headache
Publishing Insider, Paolo Gaudiano - Thursday, May 12, 2016
Timing, as they say, is everything. This age-old saying appears to ha ...
- Consumers Value Ad-Supported Web At $100 Per Month, Would Use It Less If They Had To Pay
Daily Online Examiner, Joe Mandese - Wednesday, May 11, 2016
Americans assigned a value of nearly $1,200 per year to the fre ...
- Men Trump Women As Ad Targets In 2016
Marketing: Politics, Sal Arora - Wednesday, May 11, 2016
Despite Hillary Clinton's efforts to break the presidential ceiling for women, Trump ...
- Disney Misses On Earnings, Stock Sinks In After-Market Trading
MediaDailyNews, Wayne Friedman - Tuesday, May 10, 2016
For the first time in years, Disney earnings fell short of estimate ...
- Q1 Marks Second Consecutive Quarter Of 'Frothy' Ad Expansion, Bodes Well For Upfront
MediaDailyNews, Joe Mandese - Wednesday, May 11, 2016
On the cusp of the 2016-17 upfront media-buying marketplace, influential Wall Stre ...
- Facebook Updates Mobile Ad Products
Mobile Marketing Daily, Ben Frederick - Tuesday, May 10, 2016
Facebook announced it is introducing a few updates to its various mobi ...
- Amazon Aims At YouTube With New 'Video Direct'
Online Video Daily, P.J. Bednarski - Wednesday, May 11, 2016
The new Amazon Video Direct will compete with the professional side ...
- Tribune Media's Core Ad Revs Make Small Gains, Profits Sink
Television News Daily, Wayne Friedman - Tuesday, May 10, 2016
Tribune Media's core advertising made small gains in its first-quarter reporting perio ...
- WWE Network Wins Subscribers, Higher Revenues
Television News Daily, Wayne Friedman - Tuesday, May 10, 2016
WWE says its OTT channel WWE Network averaged 1.29 million paid subscribe ...
- Clinton Campaign Buys Airtime In Kentucky
Around the Net In Marketing Politics, Philip Rosenstein - Tuesday, May 10, 2016
After a brief hiatus, the Clinton campaign is spending on the airwav ...