- Dumb & Dumber: The Sad, Pandering State Of The Bud Light Campaign
Mad Blog, - Thursday, June 30, 2016
Each sports a different shade of blue, to conjure up a would- ...
- Brands Take YouTube Talent To Television To Connect With Millennials
MediaDailyNews, Laurie Sullivan - Wednesday, June 29, 2016
An increasing amount of digital video content now ends up on televisio ...
- Ad Targeting The Complex, Consequential Hispanic Vote In 2016
Red, White & Blog, Philip Rosenstein - Thursday, June 30, 2016
The Hispanic voter has been a central figure in the 2016 campaig ...
- Google Kills Off Flash, Reminds Advertisers Of Deadline
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 29, 2016
Google will officially stop accepting Flash file uploads from advertisers on Thursd ...
- TV-Like Quality In Video Devices Could Mean Ad Gains
Television News Daily, Wayne Friedman - Wednesday, June 29, 2016
A study says getting a high-quality "TV-like" experience on all new digit ...
- Showbox Attempts To Streamline the Influencer Influence
VidBlog, P.J. Bednarski - Thursday, June 30, 2016
If influencers are the way to a young consumer's heart, why n ...
- NRA To Run $2 Million Pro-Trump Ad Focused On Benghazi
Around the Net In Marketing Politics, Philip Rosenstein - Wednesday, June 29, 2016
Following the release of the House Benghazi report, the NRA announced th ...
- MRC Outlines Mobile Viewability Metrics
Mobile Marketing Daily, Gavin O'Malley - Tuesday, June 28, 2016
As promised, The Media Rating Council (MRC) has issued guidelines on mobi ...
- Online Ad Researchers Challenge Anti-Hacking Law
PolicyBlog, Wendy Davis - Wednesday, June 29, 2016
Researchers say an anti-hacking law could prevent them from testing sites ...
- Trump Campaign Goes Conventional
Red, White & Blog, Philip Rosenstein - Wednesday, June 29, 2016
Reality, it appears, is setting in among the Trump camp. After lo ...
- Programmatic TV Ad Spend To Double, Still Tiny Part Of Overall Share
Television News Daily, Wayne Friedman - Tuesday, June 28, 2016
Programmatic TV spending will be more than double what it was ...
- Upfront: CW Done, Major Cable Nets Near Finish Line
Television News Daily, Wayne Friedman - Tuesday, June 28, 2016
The CW has been added to the list of networks that ha ...
- Screen Size Matters: Nielsen-Backed Study Finds Higher Ad Recall For Shows Viewed On TV Vs. Other Screens
Television News Daily, Joe Mandese - Wednesday, June 29, 2016
At a time when consumers -- and the ad industry -- appe ...
- At Cannes, Ad Industry Confronts Rise Of Facebook
Around the Net in Real-Time, Tobi Elkin - Tuesday, June 28, 2016
In his Mediator column, The New York Times' Jim Rutenberg says ...
- Digital Competition A Hassle For Local TV Ad Execs
Around the Net in Video, P.J. Bednarski - Tuesday, June 28, 2016
The digital revolution is disrupting the world of local media ad sal ...
- Airbnb Seeks To Block New San Francisco Law
Daily Online Examiner, Wendy Davis - Tuesday, June 28, 2016
Airbnb is asking a federal judge to prohibit San Francisco from enforci ...
- Gerber Takes On Organic, 'Natural' Baby Food Competitors In New Campaign
MAD, Larissa Faw - Monday, June 27, 2016
Developed with its agency Terri & Sandy, the campaign -- running throu ...
- Caitlin Moran At Cannes On The 'Horrific Tokenism' Of Campaigns Like 'Real Beauty'
MAD, Larissa Faw - Monday, June 27, 2016
But, Moran conceded during a discussion on the superyacht Panthalassa, such campaig ...
- Samsung Pushes Virtual Reality To Advertisers, Content Creators
MediaDailyNews, Laurie Sullivan - Monday, June 27, 2016
Samsung has launched an Explorers program that aims to teach advertisers abo ...
- Digital Ads To Exceed $285B By 2020, $27B Lost With Ad Blockers
MediaDailyNews, Sara Guaglione - Monday, June 27, 2016
Other key findings reveal that mobile advertising is expected to undergo ...
- Correction: Droga5 Web Site, Petition
Mediapsssst, Richard Whitman - Tuesday, June 28, 2016
Correction in the June 27 Mediapssst column, "Droga5 Launches Petition to Ma ...
- Trump, Clinton Ads Take Aim At Each Other
Red, White & Blog, Philip Rosenstein - Tuesday, June 28, 2016
Both the Trump and Clinton camps have released ads exemplifying tactics ea ...
- CBS, NBC Ink Upfront Deals In Low Double Digits
Television News Daily, Wayne Friedman - Monday, June 27, 2016
Media executives say CBS is up 3% in upfront dollars versus ...
- Global Newspaper Circ Rises On Asian Growth
The Daily Blog, Erik Sass - Tuesday, June 28, 2016
Global newspaper circulation is increasing, due entirely to strong growth in Asi ...
- Clinton Uses Trump's Brexit Reaction In New TV Ad
Around the Net In Marketing Politics, Philip Rosenstein - Monday, June 27, 2016
Without giving immediate indications as to the scope of the buy, t ...
- No Doubt Women Are Stereotyped In Ads; What About Men?
MediaPost Live, Larissa Faw - Friday, June 24, 2016
During a Friday Cannes session panelists said that advertisers have placed bo ...
- xAd Teams With comScore For Mobile Attribution Solution
Mobile Marketing Daily, Ben Frederick - Friday, June 24, 2016
xAd, a location intelligence firm, announced a partnership with comScore this wee ...
- Print Ad Declines: Newspaper, Magazine Revs Fall Again
The Daily Blog, Erik Sass - Monday, June 27, 2016
According to the Census, total U.S. newspaper publishing revenues including advertising a ...
- Industry Needs To 'Cut The Crap': 'The Economist' Panel At Cannes
Around the Net in Real-Time, Tobi Elkin - Friday, June 24, 2016
Marc Pritchard, global marketing and brand building officer, P&G, sat on t ...
- MediaLink's Kassan: Algorithms Don't Know What People Like
MAD, Gavin O'Malley - Thursday, June 23, 2016
Sadly, "there's no algorithm in the world that can actually tell y ...