- Under Armour: Advertising Saved Our Company
MAD, Larissa Faw - Thursday, June 23, 2016
Under Armour launched its first national campaign in December 1999 by spendi ...
- Agencies Rally Around Unilever Anti-Stereotypes Project
MAD, Larissa Faw - Thursday, June 23, 2016
"We want to deliver fresh campaigns that are more relevant to today ...
- Attractive Women and Models Only: The Trouble With Cannes -- And Advertising
Mad Blog, - Friday, June 24, 2016
The Cannes Lions International Festival of Creativity, which wraps this weekend, h ...
- ARF Conference Explores Metrics For Creative -- And Children
MediaDailyNews, Charlene Weisler - Thursday, June 23, 2016
We talk a lot about data in media measurement these days, b ...
- Reacting The Wrong Way To The ANA Report On Media Practices
MediaDailyNews, Ben Kirshner - Friday, June 24, 2016
Advertising is shared obligation. It's not agencies vs. clients. Successful business relationshi ...
- My Prediction: Mobile Ads Will Be Blocked More Than Those On Desktop
MediaDailyNews, George Simpson - Thursday, June 23, 2016
According to Zenith's new Advertising Expenditure Forecast, nearly $100 billion will ...
- Under Armour: Advertising Saved Our Company
MediaPost Live, Larissa Faw - Thursday, June 23, 2016
Under Armour launched its first national campaign in December 1999 by spendi ...
- Mobile Ad Network Parsec Raises Monies For Brand Metric
Mobile Marketing Daily, Ben Frederick - Thursday, June 23, 2016
Parsec, a mobile ad network, announced that it has raised $1.5 milli ...
- CBS' Moonves: Upfront Going 'Phenomenally Well'
Television News Daily, Wayne Friedman - Thursday, June 23, 2016
Estimates are that networks are getting anywhere from 8.5% to 12% ...
- New Pro-Clinton Digital Ad Targets Young Voters
Around the Net In Marketing Politics, Philip Rosenstein - Thursday, June 23, 2016
Priorities USA, the pro-Clinton super PAC, just released a new digital a ...
- Advertising Isn't Dead, But The Market Is Changing
Around the Net in Real-Time, Tobi Elkin - Thursday, June 23, 2016
All advertising isn’t dead -- just bad advertising. That was the conclusi ...
- Senate Races Heat Up With Cash Infusion
Red, White & Blog, Philip Rosenstein - Thursday, June 23, 2016
The Democratic and Republican parties are gearing up for political fights beyo ...
- Small But Growing: Addressable TV Ads To Double In 2016
Television News Daily, Wayne Friedman - Wednesday, June 22, 2016
Addressable TV ad spending is estimated to be $890 million this yea ...
- If At First You Don't Succeed, Try Anything
VidBlog, P.J. Bednarski - Thursday, June 23, 2016
The simple way to create successful digital advertising is to try everythi ...
- Trump FEC Filing Shows Payment To Nonexistent Ad Agency
Around the Net In Marketing Politics, Philip Rosenstein - Wednesday, June 22, 2016
It appears that the Donald Trump campaign has paid $35,000 to ...
- Facebook Launches API Audience Insights At Cannes Lions
Around the Net in Real-Time, Tobi Elkin - Wednesday, June 22, 2016
Facebook announced the launch of a new API called Audience Insights ...
- Save The World, Drink More Beer Pitch Wins Outdoor Grand Prix
MAD, Steve McClellan - Tuesday, June 21, 2016
The campaign was created by ColensoBBDO for beer marketer DB Export whi ...
- Stop the Interruption! We Need More Meaningful Advertising
MediaDailyNews, Ryan Manchee - Wednesday, June 22, 2016
Digital media has transformed the advertising industry. Armed with information on consum ...
- Olapic Launches Customer-Generated Video Ad Solution
Online Video Daily, Ben Frederick - Tuesday, June 21, 2016
Olapic, a content marketing platform, announced the release of a customer-generated vid ...
- U.S. Media Spend Up 8%
Television News Daily, Wayne Friedman - Tuesday, June 21, 2016
The Standard Media Index says scatter dollars were up 5% -- wi ...
- Cannes Now Has The Lions' Share
TV Everywhere, J. Max Robins - Wednesday, June 22, 2016
No doubt about it: this is the year that the Cannes Lio ...
- Spotify Seeks To Ramp Up Its Ad Business
Around the Net in Real-Time, Tobi Elkin - Tuesday, June 21, 2016
Spotify used to place its focus exclusively on its ad-free music streami ...
- Sex Sells? Not According To Madonna Badger
MediaPost Live, Larissa Faw - Monday, June 20, 2016
CANNES, FRANCE -- Advertising has the power to effect change both go ...
- iHeartMedia Launches Programmatic Digital Radio Marketplace
Mobile Marketing Daily, Ben Frederick - Monday, June 20, 2016
The marketplace will allow buyers access to inventory on iHeartMedia's digital mus ...
- TV Offers Scale For Mobile Apps To Expand Audience
Mobile Marketing Daily, Ben Frederick - Monday, June 20, 2016
As more mobile apps seek to stand out from the crowd, t ...
- Clinton Far Outmatches Trump In TV Advertising, Campaign Apparatus
Red, White & Blog, Philip Rosenstein - Tuesday, June 21, 2016
The Trump campaign looks in disarray. He split with his longtime campai ...
- Out-Of-Home Advertising Growing For Next 5 Years
Research Brief, Jack Loechner - Tuesday, June 21, 2016
Out-of-Home advertising is the only advertising medium unaffected by the Internet. ...
- For Publishers, Not all Mobile Advertising Created Equal
Supply-Side Insider, Christian Baesler - Tuesday, June 21, 2016
Publishers are still working out how to optimize advertising for the smartphon ...
- ABC's High-Rated NBA Finals Scores Nearly $280M In National Ads
Television News Daily, Wayne Friedman - Monday, June 20, 2016
The entire Cleveland Cavaliers-Golden State Warriors series pulled in $279.3 million ...
- Disney's 'Finding Dory' Hits $136M In Box-Office Opening
Television News Daily, Wayne Friedman - Monday, June 20, 2016
The "Finding Nemo"-spinoff movie pulled in a record $136 million in U. ...