- Ads Near Premium Content Get More Attention
The Daily Blog, Erik Sass - Tuesday, June 21, 2016
Publishers have long contended that "content is king" and marketers benefit fr ...
- Clinton Campaign Releases First General Election Ad
Around the Net In Marketing Politics, Philip Rosenstein - Monday, June 20, 2016
With most of the recent heavy lifting done by pro-Clinton super-PACs, t ...
- Zenith Downgrades 2016 Global Ad Outlook, Accelerates Mobile's Tipping Point To 2017
MediaDailyNews, Joe Mandese - Monday, June 20, 2016
Following significant upgrades for the 2016 ad economy by two leading forecaster ...
- Smart Phone, Smarter Monetization
Mobile Marketing Daily, Maggie Mesa - Monday, June 20, 2016
And, because it's where consumers are, in-app is also where advertisers wa ...
- Mobile Ad Spend Nears $100 Billion!
MoBlog, Gavin O'Malley - Monday, June 20, 2016
Mobile is beyond hot right now. Illustrating this point, Zenith now expec ...
- Are Publishers The New Quarterbacks?
Publishers Daily, Marc Rothschild - Monday, June 20, 2016
One solution being undertaken by more brands is to consolidate budgets ...
- Facebook Proves (Again) That Great User Experiences, Not Flashy AdTech Stacks, Are Advertising's Future
Social Media & Marketing Daily, Adam Broitman - Monday, June 20, 2016
Without ever leaving the Facebook app, a user can now achieve the ...
- UK Newspapers Consider Sales Tie-up
The Daily Blog, Erik Sass - Monday, June 20, 2016
Top execs from the Telegraph Media Group, Trinity Mirror, and Rupert Murdoch ...
- Electrolux Calls NA Ad/Marketing Review
MAD, Steve McClellan - Thursday, June 16, 2016
The review will include brand advertising, digital, media, public relations, CRM a ...
- #DadsAre Different: Have Brands Caught On?
Marketing Daily, Sarah Mahoney - Thursday, June 16, 2016
"In some ways, they are the new gatekeepers. We should be acknowledgi ...
- ANA Pushing For Stronger Female Media Representation
Marketing Daily, Aaron Baar - Thursday, June 16, 2016
"There's a high dissatisfaction among parents [about] the portrayal of women a ...
- Oligopolies That Delight And Confound
Online Spin, Josh Engroff - Friday, June 17, 2016
When it comes to word pairings, "oligopoly" and "delightful" are not ...
- Conservative Groups Test Various Ad Strategies
Red, White & Blog, Philip Rosenstein - Friday, June 17, 2016
Both parties are transitioning to general election mode. Republicans are now starti ...
- Rising Q1 Programmatic Video Inventory; Higher Pricing
Television News Daily, Wayne Friedman - Thursday, June 16, 2016
More programmatic digital video inventory was made available, with cost per thousan ...
- Clinton's Ad Buys Focus On Swing States
Around the Net In Marketing Politics, Philip Rosenstein - Thursday, June 16, 2016
The Hillary Clinton campaign is starting in earnest with TV ad bu ...
- TV Advertising Improves Apps' Chances
Marketing Daily, Aaron Baar - Wednesday, June 15, 2016
"There's a huge amount of apps for people to download ... ...
- Forecasters Dramatically Upgrade Ad Outlook: One Cites Higher Allocation, 'Creative Destruction'
MediaDailyNews, Joe Mandese - Thursday, June 16, 2016
A month after describing the ad market's first quarter expansion as "frothy ...
- Taykey Folds Programmatic Solution Into Trend Advertising Product
Mobile Marketing Daily, Ben Frederick - Wednesday, June 15, 2016
Trend-based audience analysis company Taykey announced today that its Trend Advertising wi ...
- Verizon Should Revise FiOS Ad Boasts, Watchdog Says
Daily Online Examiner, Wendy Davis - Wednesday, June 15, 2016
Verizon should revise FiOS ads boasting that its broadband service is t ...
- Ban On Body-Shaming Ads Puts Protein World In Spotlight Again
Marketing Daily - Top of the News, Thom Forbes - Wednesday, June 15, 2016
London mayor Sadiq Khan's ban of body-shaming advertisements in London's public trans ...
- AccentHealth Acquires PageScience, Expands Programmatic Footprint
MediaDailyNews, Ben Frederick - Tuesday, June 14, 2016
PageScience's product, PageMatch, analyzes and gives a score for a high volu ...
- Magazines Show Highest Return On Ad Spend
Publishers Daily, Sara Guaglione - Tuesday, June 14, 2016
According to a Nielsen Catalina Solutions (NCS) study, magazines deliver the t ...
- Newspaper National Network Folds
Publishers Daily, Erik Sass - Tuesday, June 14, 2016
After more than two decades selling advertising on behalf of the nation ...
- Democrats Start Early With Anti-Trump Ads Targeting Women, Hispanics
Red, White & Blog, Philip Rosenstein - Wednesday, June 15, 2016
The general election appears destined to skew heavily negative, and Democrats ha ...
- Newspapers Get Slammed Again: Ad Print, Digital Revs Dip
The Daily Blog, Erik Sass - Wednesday, June 15, 2016
According to Pew, U.S. newspaper publishers' total advertising revenue sank 8% ...
- OTT Zooms In FreeWheel Report
VidBlog, P.J. Bednarski - Wednesday, June 15, 2016
Over-the-top devices now grab 36% of digital's premium video ad views, sa ...
- Sequence Is King: ARF Focuses On Right Message, At Right Time, On Right Medium
MediaDailyNews, Joe Mandese - Tuesday, June 14, 2016
The Advertising Research Foundation kicked off its annual Audience Measurement Conference ...
- Snapchat Opens Up Its Platform To Third-Party Advertisers With New API
Mobile Marketing Daily, Ben Frederick - Monday, June 13, 2016
Snapchat, which hopes to reach $1 billion in revenue by the e ...
- Can Stories Make Us Better?
Online Spin, Gord Hotchkiss - Tuesday, June 14, 2016
In writing this column, I often put ideas on the shelf f ...
- Just A Matter Of Time Until Sanders Closes Up Shop
Red, White & Blog, Philip Rosenstein - Tuesday, June 14, 2016
While Vermont Sen. Bernie Sanders has pledged to fight for the Democrat ...