- Kellogg Joins Brands Dropping Breitbart, Cites Values
Marketing Daily, Karlene Lukovitz - Wednesday, November 30, 2016
Kellogg said it decided to stop allowing its ads to be ...
- It's Time To Party With The Ad Club!
Mediapsssst, Richard Whitman - Wednesday, November 30, 2016
In the interest of helping you have a great time this holid ...
- Videology Highlights Cross-Screen Successes In New Whitepaper
Real-Time Daily, Philip Rosenstein - Wednesday, November 30, 2016
Videology, the cross-screen software provider, released on Wednesday a whitepaper outlining t ...
- Commerce Signals Launches Databridge Platform
Real-Time Daily, Philip Rosenstein - Wednesday, November 30, 2016
Commerce Signals, a company that aggregates insights from transaction data, announced tod ...
- Crayola Crayons Morph Into Characters For The Holidays
MAD, Larissa Faw - Monday, November 28, 2016
For the first time, several Crayola Crayon colors - Denim, Scarlet, Asparag ...
- Authenticity Ads Make Stronger Impact Than Analytics, Targeting In 2016 Campaign
Red, White & Blog, Philip Rosenstein - Tuesday, November 29, 2016
Emotional ads top analytics in appealing to voters. Less sophisticated online ad ...
- TV Ad Needs The Quality Of Good TV: Strong Storytelling
TV Watch, Wayne Friedman - Tuesday, November 29, 2016
Once you have the empathy good story telling ensures, you'll have mo ...
- Black Friday Online Revenue Surpasses $3B, With Mobile Contributing $1.2B
MediaDailyNews, Laurie Sullivan - Sunday, November 27, 2016
Consumers spent $3.34 billion online on Black Friday, up 21.6% year-over-year, whi ...
- Scale, Standards Hold Key To Arrival Of Programmatic AR/VR Ads
RTBlog, Philip Rosenstein - Sunday, November 27, 2016
Augmented and Virtual Reality (AR/VR) are steadily expanding into the mainstream. ...
- Dealing With All The isms: Can Advertising Lead The Way?
Mad Blog, - Wednesday, November 23, 2016
"Bias is in the air you breathe," according to a new boo ...
- Santa, 'Unsung Heroes' Star In Coca-Cola's Holidays Spot
Marketing Daily, Karlene Lukovitz - Wednesday, November 23, 2016
A social media component will employ influencers to encourage teens to po ...
- Sports, Political TV Fuel National TV Ad Sales In October
Television News Daily, Wayne Friedman - Wednesday, November 23, 2016
National TV advertising sales witnessed a strong October -- nearly 10% high ...
- TV Without Commercials? That Reality Is Already Here
TVBlog, Adam Buckman - Friday, November 25, 2016
Imagine a world where all of television is commercial-free. According to o ...
- 17 Agencies Form Diversity Network
MAD, Larissa Faw - Tuesday, November 22, 2016
Seventeen media, marketing, and communications agencies are partnering to form Titanium Worldwid ...
- Programmatic Media Buying Firm's Study Claims...Surprise, Surprise...Display Inventory Prices Will Rise 20% By 2018
Mediapsssst, Richard Whitman - Tuesday, November 22, 2016
The increase will come, specifically, from publishers adoption of header bidding, ...
- Native Ad Expert Calls On Industry To Help Google, Facebook Shut Down Fake News
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 22, 2016
Native ad software publisher Sharethrough is calling on publishers to stop fa ...
- Indie Networks' Ad Share Grows, Cable Does Best
Television News Daily, Wayne Friedman - Tuesday, November 22, 2016
Independent TV networks showed a sharp rise in national commercial impressions f ...
- Forecast: Local TV Ads To Witness Steep Decline In 2017
Television News Daily, Wayne Friedman - Tuesday, November 22, 2016
The double-digit percentage declines are expected, given that 2017 will be ...
- Airbnb Drops Challenge To New York Advertising Law
Daily Online Examiner, Wendy Davis - Tuesday, November 22, 2016
Home sharing company Airbnb has dropped its attempt to block a N ...
- Trump's Win: Ad Agencies Must Address Middle America
MediaDailyNews, Laurie Sullivan - Monday, November 21, 2016
The ad industry "totally" lost touch with the heartland of America, accordi ...
- Average On-Target Percentage For Mobile Campaigns Equals Desktop
MoBlog, Gavin O'Malley - Tuesday, November 22, 2016
While desktop ads have historically had higher on-target percentages for reaching the ...
- 'Allrecipes,' 'Eating Well' Enjoy Ad Jump For December Issues
Publishers Daily, Sara Guaglione - Tuesday, November 22, 2016
The Allrecipes December/January 2017 issue, which hits newsstands on November 29, h ...
- NBCU Invests $200M In 'BuzzFeed' To Up Ad Sales, Video
Publishers Daily, Sara Guaglione - Monday, November 21, 2016
NBCU's most recent investment in 'BuzzFeed' will fund its production of short-for ...
- Vistar Partners With LiveRamp, Acxiom On Targeting, Measurement For OOH
Real-Time Daily, Tobi Elkin - Tuesday, November 22, 2016
Vistar Media, a technology firm that's created a marketplace for out-of-home medi ...
- Nielsen Expands Digital Ad Ratings With Insight Service
Television News Daily, Wayne Friedman - Monday, November 21, 2016
Nielsen is launching DAR Publisher Insights, which allows a deeper analysis ...
- NFL National TV Ads Down Slightly, Major Declines In Viewers
Television News Daily, Wayne Friedman - Monday, November 21, 2016
Though NFL viewership continues to take overall double-digit percentage drops through ...
- AT&T, Dish And WPP Group Take Joint Ownership Of Invidi
Television News Daily, Wayne Friedman - Monday, November 21, 2016
Invidi, which provides media companies with addressable TV advertising platforms, will contin ...
- Say It With Live Video, Especially If It's Nothing Much
VidBlog, P.J. Bednarski - Tuesday, November 22, 2016
Most of the examples of live video Facebook and Instagram show se ...
- On-Target Versus Reach: The Digital World Needs Both To Succeed
MediaDailyNews, Andrew Feigenson - Monday, November 21, 2016
The ability to deliver ads to specific audiences has made digital advertisi ...
- Giving Thanks To Our Broken Industry
Online Spin, Maarten Albarda - Monday, November 21, 2016
It is Thanksgiving this week, and it is customary to share wh ...