- 'Onion' CEO To Head Ad Sales For Fusion Media Group
Publishers Daily, Sara Guaglione - Friday, November 18, 2016
Univision began centralizing its digital revenue and ad sales efforts across a ...
- Connatix Partners With GeoEdge To Bolster Security Against Video Ad Fraud
Real-Time Daily, Philip Rosenstein - Tuesday, November 22, 2016
Connatix, the native advertising platform for advertisers and publishers, has partnered wi ...
- UPDATE Branded Video Has Good Story To Tell
Online Video Daily, Kathy Kayse - Monday, November 21, 2016
Viewers don't discriminate between editorial and branded content. Four in 10 U. ...
- Clarification: 'Economist' Ads On MTA Don't Run On OutFront Kiosks
Publishers Daily, Sara Guaglione - Friday, November 18, 2016
Ads from 'The Economist' are only running on Intersection-controlled "On-the-Go" kiosks a ...
- Ad-Tech Stock Decline Coming? Fake News Snafus Don't Help
Real-Time Daily, Tobi Elkin - Friday, November 18, 2016
Facebook's imbroglio concerning fake news and the misrepresentation of metrics is havi ...
- LiveRamp Finalizes $140 Million Deal To Purchase Arbor, Circulate
Real-Time Daily, Philip Rosenstein - Friday, November 18, 2016
LiveRamp announced that it will acquire the startups Arbor and Circulate f ...
- Addressable TV Eyes $2 Billion Marketplace
Television News Daily, Wayne Friedman - Thursday, November 17, 2016
The VAB estimates that 71% of marketers are willing to pay high ...
- Travel Ad Impact Greatest In Booking Stage
Marketing Daily, Tanya Gazdik - Thursday, November 17, 2016
The largest potential for impact occurs during the initial stages of t ...
- New Metrics of VR: Spread the Good VIBEs
MediaDailyNews, Vincent Cacace - Thursday, November 17, 2016
As VR technology matures, it is enabling new kinds of immersive entertainmen ...
- Moving Past The Echo Chamber Of Our Own Jargon
Online Spin, Dave Morgan - Thursday, November 17, 2016
GRP. CPM. CPA. DSP. DMP. That is how we talk to ea ...
- Ad-Free Netflix Helps Publicize Ad-Filled TV
Online Video Daily, Benjamin Reid - Thursday, November 17, 2016
The fact is, Netflix is actually building audiences for appointment TV, n ...
- 'Economist' Reaches Out To NYC Readers Via MTA Campaign
Publishers Daily, Sara Guaglione - Wednesday, November 16, 2016
'The Economist' launched a digital out of home campaign in New Yo ...
- Facebook Admits To More Ad Measurement Problems
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, November 16, 2016
Testing the patience of brand partners, Facebook reported some additional ad-metric inaccuraci ...
- Erosion Of Trust In Advertising--So What?
MAD, Scott Lahde - Tuesday, November 15, 2016
It would be ridiculous for me to list even a single examp ...
- Coming Soon: The Creative War Room Of The Future
Online Spin, Cory Treffiletti - Wednesday, November 16, 2016
Remember when all the rage was to set up a "war roo ...
- MediaMath Launches Audience Segments To Enhance Its DMP
Real-Time Daily, Philip Rosenstein - Wednesday, November 16, 2016
Ad-tech firm MediaMath launched Adaptive Segments Wednesday -- a product that ai ...
- 33Across Launches 2 New In-Feed Ad Products
Real-Time Daily, Philip Rosenstein - Thursday, November 17, 2016
33Across has announced two additions to its programmatic offerings for publishers: Deskt ...
- Digital Strategies In Politics Defined By Age Rather Than Affiliation
Red, White & Blog, Philip Rosenstein - Wednesday, November 16, 2016
Digital advertising in leading political campaigns is being led by young staffe ...
- Advertisers Dump UK Newspapers For Anti-Immigrant Coverage
The Daily Blog, Erik Sass - Wednesday, November 16, 2016
British newspapers that whip up anti-immigrant sentiment in their reporting and opini ...
- Facebook, Google: Past 'Fake' News Efforts Impact Premium TV Ad Dollars
TV Watch, Wayne Friedman - Wednesday, November 16, 2016
TV news orgs take responsibility for errors. What about you, Facebook? A ...
- A World Without Commercials? Contemplating The Future Of TV
TVBlog, Adam Buckman - Wednesday, November 16, 2016
What will the future of TV be like? You may wonder ...
- We'd Pay For Network TV And Take Netflix With Ads
VidBlog, P.J. Bednarski - Wednesday, November 16, 2016
A new report from Digitalsmiths and TiVo shows how much viewers wou ...
- WPP Says Brexit Vote Has Negligible Impact On Advertising
Around the Net in Real-Time, Tobi Elkin - Tuesday, November 15, 2016
Much it its surprise, advertising holding group giant WPP has upgraded i ...
- After Election Surprise, Marketers Rethink How to Study Consumers
Around the Net in Real-Time, Tobi Elkin - Tuesday, November 15, 2016
In the wake of last week's election, "marketers now find themselves aski ...
- Pinterest Launches Lean-Back Mobile Viewing
MoBlog, Gavin O'Malley - Tuesday, November 15, 2016
It's not quite TV, but it's close. Yes, Pinterest is testing Explo ...
- Cable Spend Linked To Down-Ballot Success
Red, White & Blog, Philip Rosenstein - Tuesday, November 15, 2016
Cable ad spend at the national level did not make a significa ...
- Google Policy Will Restrict AdSense From Serving On Sites That Misrepresent
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 14, 2016
Google said Monday that it will cut off its advertising tools ...
- Innovid, UK's Channel 4 Team Up On Interactive
VidBlog, P.J. Bednarski - Tuesday, November 15, 2016
The cross-platform solutions player and big British broadcaster claim interactive TV advertisi ...
- Cable TV News Nets Score Big Ad Election Revenues
Television News Daily, Wayne Friedman - Friday, November 11, 2016
From October 11 through November 10, the three big cable news networ ...
- Nets Expect Ad Hesitation Post-Election Due To Surprising Presidential Results
Television News Daily, Wayne Friedman - Friday, November 11, 2016
Near-term advertising deals may take a pause -- all due to t ...