- Fewer NFL Ads? Other TV Content Does It
TV Watch, Wayne Friedman - Monday, November 14, 2016
Like other producers of TV content, the NFL is looking into t ...
- What Does Donald Trump's Victory Mean For Advertisers?
Around the Net in Real-Time, Tobi Elkin - Friday, November 11, 2016
The advertising industry is pondering what a Trump administration means for ...
- Microsoft Debuts Machine Learning To Optimize Content, Ads, Ecommerce
MediaDailyNews, Laurie Sullivan - Friday, November 11, 2016
Microsoft Research has been working on building technology that analyzes site visitor ...
- Adobe to Conquer the Digital World With TubeMogul Acquisition
Mediapsssst, Richard Whitman - Thursday, November 10, 2016
With its $540 million acquisition of video ad platform TubeMogul, Adobe n ...
- How Trump Win Explains Future Of TV Advertising
Television News Daily, Chris Peterson
- Thursday, November 10, 2016
The second biggest story on Nov. 8 was the incredible failure ...
- Floss To Be Fit: Blue Cross Blue Shield's First Foray Into Video
MAD, Larissa Faw - Wednesday, November 9, 2016
The "Fearless Nation" creative, from mcgarrybowen is based on the concept th ...
- 4As: What The Election Results Mean For Advertising
MAD, Steve McClellan - Wednesday, November 9, 2016
A Trump presidency has mixed ramifications for the advertising industry, according ...
- What I Missed About Facebook
Publishing Insider, Ari Rosenberg - Thursday, November 10, 2016
No one will confuse me with Brian Wieser or Peter Stabler, b ...
- Viacom Posts Another Rough Quarter, Ads Drop 8%
Television News Daily, Wayne Friedman - Wednesday, November 9, 2016
Viacom had a tough third-quarter financial period, as expected, say analysts. T ...
- Big and Bigger News: Adobe Buys TubeMogul
VidBlog, P.J. Bednarski - Thursday, November 10, 2016
The $540 million deal lets Adobe create a potentially useful end ...
- Airbnb Loses Battle Over New San Francisco Law
PolicyBlog, Wendy Davis - Wednesday, November 9, 2016
A federal judge refused to block a new San Francisco law th ...
- 'WSJ' Reports 21% Ad Loss, Blames Decline In Financial, Tech Ads
Publishers Daily, Sara Guaglione - Tuesday, November 8, 2016
During a call with financial analysts, News Corp. CEO Robert Thomson sa ...
- Nexstar Grows Core Ads By 4% In 3Q Despite Lower Political Buys
Television News Daily, Wayne Friedman - Tuesday, November 8, 2016
The company, which hit $131.4 million in revenues during the period, sa ...
- Gray Television: Higher Overall Revs, Retrans Up 30%
Television News Daily, Wayne Friedman - Tuesday, November 8, 2016
Gray's local advertising revenue -- which includes all digital media -- gr ...
- Programmatic Video Plays Crucial Role In 2016 Political Digital Strategy
Marketing Politics Daily, Philip Rosenstein - Tuesday, November 8, 2016
With younger and minority populations becoming increasingly engaged in politics, campaigns a ...
- If You Want To Buy Video, Buy Video
Online Video Daily, Audrey Steele - Tuesday, November 8, 2016
The ad industry is starting to wake up to the fact th ...
- Clinton Dominates Top 10 Most-Aired Swing-State TV Ads Of 2016
Red, White & Blog, Philip Rosenstein - Tuesday, November 8, 2016
The three most-aired swing-state TV ads of the 2016 presidential cycle accurate ...
- Scripps Networks Interactive Grabs High Ad Sales, Up 7%
Television News Daily, Wayne Friedman - Monday, November 7, 2016
Scripps Networks Interactive posted higher-than-expected advertising for its fiscal third quarter. U. ...
- Local TV Spot Ads Pull In Most Revenue, Major TV Groups Dominate
Television News Daily, Wayne Friedman - Monday, November 7, 2016
Eighteen TV station groups amassed more than 80% of $31 billion ...
- Apple Asks NBCUniversal To Sell Ads On 'News' App
Around the Net in Mobile, Gavin O'Malley - Monday, November 7, 2016
Beginning early next year, Apple reportedly plans to let NBCUniversal handle ...
- Facebook To Deliver Ads Via Roku, Apple TV
Around the Net in Video, P.J. Bednarski - Monday, November 7, 2016
Facebook this week will start delivering video ads on apps that r ...
- GateHouse Media Ramps Up Digital, Will Hire 100 Sales Reps
Publishers Daily, Sara Guaglione - Friday, November 4, 2016
Print advertising partners of GateHouse Media, which owns 125 dailies and ...
- Countdown: Presidential Candidates Push Local TV Ad Spend
Television News Daily, Wayne Friedman - Friday, November 4, 2016
Now, in the late stage of the campaign, presidential candidates are doi ...
- E.W. Scripps Q3: Higher Political, Flat Core Advertising
Television News Daily, Wayne Friedman - Friday, November 4, 2016
During the third-quarter period, E.W. Scripps TV stations posted political spending ...
- On-Screen Interactive iPowow Broadens Into Ad-Rev Share Deals
Television News Daily, Wayne Friedman - Friday, November 4, 2016
On-screen interactive technology company iPowow is looking to expand its business mode ...
- Clinton Spot Says Trump Is Coarsening America, But That Ship Has Sailed
TVBlog, Adam Buckman - Monday, November 7, 2016
A Clinton campaign commercial featuring impressionable kiddies whose innocence has apparently be ...
- Splice Is Nice: Bud Has Harry Caray Call Game 7
Around the Net in Video, P.J. Bednarski - Friday, November 4, 2016
In Chicago, usually dead people are only resurrected to vote. But Anheuser-Busch splic ...
- Hefty Takes Out The 'Trash': Political Ads On CNN And Other Channels
MAD, Larissa Faw - Thursday, November 3, 2016
Early this morning, the Reynolds Consumer Products-owned brand took over all banne ...
- Lifting The Lid On Old Bro-Dom: Tales Of The 3% Conference
Mad Blog, - Friday, November 4, 2016
Let's face it: The year hasn't been great for men or wome ...
- Advertising Works -- And How!
Metrics Insider, Josh Chasin - Friday, November 4, 2016
Sometimes I worry that we digital cognoscenti can get so lost ...