- Sinclair, Kushner Disagree About Trump's Media Access
TV Watch, Wayne Friedman - Wednesday, December 21, 2016
For Trump son-in-law Jared Kushner to insist the campaign got better acce ...
- TV Spend Down $1 Billion In 2016 From 2012
Around the Net In Marketing Politics, Philip Rosenstein - Tuesday, December 20, 2016
Due, in large part, to Donald Trump's scant advertising on TV, Borre ...
- Facebook Now Has Memorable Moments
Around the Net in Video, P.J. Bednarski - Tuesday, December 20, 2016
Facebook today is
rolling out a new feature that will place messag ...
- Traditional Media Braces For 6% Ad Drop
MediaDailyNews, Wayne Friedman - Monday, December 19, 2016
Traditional media will see a 6% decline in advertising next year, d ...
- IAB Wants Full Transition To HTML5 By July
Online Video Daily, P.J. Bednarski - Tuesday, December 20, 2016
The IAB Technology Laboratory today released “
Transitioning Video Ads fr ... - NJ Assembly Backs Off Public Notice Change
The Daily Blog, Erik Sass - Tuesday, December 20, 2016
The New Jersey Assembly has scrapped a proposed law that would ha ...
- Media Agency Of The Year: Empower MediaMarketing
Agency of the Year, Joe Mandese - Monday, December 19, 2016
Selecting a Media Agency of the Year isn't always clear for t ...
- Sex-Trafficking Victims Press Supreme Court To Hear Appeal Over Backpage Ads
Daily Online Examiner, Wendy Davis - Monday, December 19, 2016
Lawyers for a group of teen sex-trafficking victims are making a fin ...
- Bid-Rigging Probe Widens, DOJ Subpoenas 3rd Holding Co.
MAD, Steve McClellan - Friday, December 16, 2016
Publicis Groupe is the latest holding company to confirm that one ...
- 'Rogue One: A Stars Wars Story' Delivers For TV Advertising, Box Office
MediaDailyNews, Wayne Friedman - Friday, December 16, 2016
Since it began advertising in earnest on November 6 through December 1 ...
- 7 Ad-Serving Cos. Band Together To Create Ad Consortium
MediaDailyNews, Wayne Friedman - Friday, December 16, 2016
Seven advertising-services companies -- with expertise in delivery, production, traffic, talent licensi ...
- Are Ad Agencies A Thing Of The Past?
MediaDailyNews, Frank O'Brien - Monday, December 19, 2016
The model based on billing hours for unnecessary work and creating dema ...
- In 2017, Let's Make Advertising Great Again!
Online Spin, Maarten Albarda - Monday, December 19, 2016
Every year since I started writing here back in 2013, I ha ...
- Google To Shutter And Relaunch Contributor Subscription Ad Service
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 16, 2016
Google Contributor, the subscription service that allowed users to see fewer a ...
- 65% Of Connected Device Owners Open To IoT Advertising
Connected Thinking, Chuck Martin - Thursday, December 15, 2016
Brands and marketers may want to take a tip as to w ...
- It's Time To Smarten Up Your Ad Serving
MediaDailyNews, Antti Pasila - Friday, December 16, 2016
Ultimately, publishers need to start thinking more about customer acquisition costs a ...
- But Can You Make Money Off 'Trust'?
MediaDailyNews, George Simpson - Thursday, December 15, 2016
In a recent survey of more than 2,000 consumers, MarketingCharts found th ...
- Adobe's TV Media Management Helps Audience Targeting, Forecasting
Television News Daily, Wayne Friedman - Wednesday, December 14, 2016
The platform claims to provide more accurate forecasting and planning through analyti ...
- Are Advertisers Wrong About Target Audiences?
TV Watch, Wayne Friedman - Thursday, December 15, 2016
TV marketers have long made associations as to who watches what ki ...
- 2017: Messaging Apps Will Drive Mobile Payments, Change Ad Metrics
Mobile Marketing Daily, Evan Wray - Wednesday, December 14, 2016
Next year, brands and marketers ask: How can I deploy dollars ...
- Snapchat Updates App For Music Lovers, Adds Tools
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, December 13, 2016
Simply by holding a finger down on their smartphone screens, Snapchat use ...
- FreeWheel Report Shows Growth In Politics, Sports Video
VidBlog, P.J. Bednarski - Wednesday, December 14, 2016
In the third quarter, video viewing rose 37%, but ad views ro ...
- Is Trump The Best Thing That Ever Happened to Advertising?
MediaDailyNews, Andrew Susman - Tuesday, December 13, 2016
No sector is better prepared to take advantage of the current necessi ...
- Opera Mediaworks Rebrands As AdColony, Adds Rich Media And Display Ads
Mobile Marketing Daily, Gavin O'Malley - Monday, December 12, 2016
Beginning in the New Year, Opera Mediaworks will have a new nam ...
- Eyeota Expands Into U.S., Opens New York Office
Real-Time Daily, Philip Rosenstein - Tuesday, December 13, 2016
Audience data provider Eyeota announced on Tuesday that it has opened i ...
- Rubicon Project Offers Email Inventory, Reaches 145 Million Uniques
Real-Time Daily, Philip Rosenstein - Tuesday, December 13, 2016
LiveIntent and Rubicon Project announced a partnership which automates access to LiveIntent ...
- nToggle, DataXu Expand Partnership Four-Fold
Real-Time Daily, Philip Rosenstein - Tuesday, December 13, 2016
nToggle, an algorithm-driven bid-screening platform, announced an expanded partnership with DataXu, wi ...
- 'Transparency' Voted 2016's Word Of The Year
MediaDailyNews, Joe Mandese - Monday, December 12, 2016
"Transparency" was voted the "word of the year" for 2016 by membe ...
- Cadillac In Hot Water Over Alt-Right Casting Call
Mediapsssst, Richard Whitman - Sunday, December 11, 2016
Apparently a casting agency, Chicago-based The Cast Station, placed an ad f ...
- Flashtalking Partners With Tapad For Attribution Modeling
Real-Time Daily, Philip Rosenstein - Monday, December 12, 2016
Flashtalking, an ad server, announced positive results from its partnership with Tapa ...