- Report: Agencies Know They're Behind On Digital
MAD, Larissa Faw - Wednesday, August 31, 2016
The State of Advertising Talent report from smith & beta found th ...
- Publicis Seattle Names Melissa Nelson President
MAD, Larissa Faw - Wednesday, August 31, 2016
The position is new. Nelson was named EVP/managing partner for the agency ...
- David & Goliath Relents, Pays Slingshot Ransom For DavidAndGoliath.com Domain
Mediapsssst, Richard Whitman - Wednesday, August 31, 2016
It was all tongue and cheek, of course, with the ultimate go ...
- StrawberryFrog Names Tyler DeAngelo As ECD
MAD, Larissa Faw - Tuesday, August 30, 2016
DeAngelo was previously with William Morris Endeavor where he worked with be ...
- Check The App Then Take A (Ricola) Cough Drop
MAD, Larissa Faw - Tuesday, August 30, 2016
Ricola is introducing an integrated campaign to better position Ricola products ...
- The Road To Ignition
MAD, Zach Rosenberg - Wednesday, August 31, 2016
It is no coincidence that media agencies have been redefining their buyi ...
- Shakeup At Saatchi New York: Andrea Diquez Is Named CEO
MAD, Larissa Faw - Tuesday, August 30, 2016
Diquez has been elevated to CEO, replacing Brent Smart. Javier Campopiano wi ...
- Are Lies The New Recipe For Ad Success?
MediaDailyNews, Dr. Nico Neumann - Wednesday, August 31, 2016
The media and advertising business is a perfect example for a communi ...
- Samsung Begins Marketing Smartwatch That Doesn't Need A Smartphone
AI & IoT Daily, Chase Martin - Monday, August 29, 2016
The day when consumers use wearables as stand-alone devices without the ne ...
- Building Loyalty Within An Agency
MAD, Drew McLellan - Monday, August 29, 2016
It's not enough to distribute the company Kool-Aid. Getting employees to dri ...
- That Crazy Canadian Agency Is at It Again, This Time Pitching Both Clinton And Trump Campaigns
Mediapsssst, Richard Whitman - Monday, August 29, 2016
The video, which also includes several spoof Clinton and Trump ads, mar ...
- Mother Gives Its Favorite NYC Barber Shop A Makeover
MAD, Larissa Faw - Friday, August 26, 2016
The agency is replacing the decor of the shop--located at the Po ...
- Snackdown! Spunkmeyer Promotes Its Expansion Into The Retail Space
MAD, Larissa Faw - Friday, August 26, 2016
Timed to coincide with the back-to-school shopping season, the "Snack Aisle Snackdow ...
- GSP Appoints Its First Chief Creative Officer And Names A President
MAD, Steve McClellan - Friday, August 26, 2016
Agency creative veteran Margaret Johnson was promoted to the CCO role a ...
- Agency Founder Invents Gravestone With Embedded Video
Mediapsssst, Richard Whitman - Sunday, August 28, 2016
The agency, R.M. Barrows, is out with its Video Enhanced Gravemarker. Accordi ...
- Williams-Sonoma, P&G, Big Lots Talk Up Online Advertising Investments
SearchBlog, Laurie Sullivan - Monday, August 29, 2016
If there's any doubt that brands and retailers are moving more ...
- Malibu Rum Launches Connected Bottles To Deliver Consumer Content
Connected Thinking, Chuck Martin - Thursday, August 25, 2016
In the Internet of Things, anything that can be connected will ...
- Agency Introduces Brand New (Ahem...Done Before by Every Agency on the Planet) Growth Model
Mediapsssst, Richard Whitman - Friday, August 26, 2016
New Haven-based agency GEM has just introduced what they are calling t ...
- WPP Makes The Case For Measurement Despite ComScore Troubles
Around the Net in Real-Time, Tobi Elkin - Thursday, August 25, 2016
WPP posted decent growth on second-quarter sales, "but the results were marr ...
- WPP Posts 4.3% First-Half Growth, Takes Write-Down On comScore
MAD, Steve McClellan - Wednesday, August 24, 2016
The comScore write-down comes amid an internal financial audit at the measureme ...
- A New Creative Strategy for Agency Diversity, Briefly
MAD, Kristi Faulkner - Wednesday, August 24, 2016
Typical diversity initiatives aren't effective in agencies, because agencies aren't typical businesse ...
- Omnicom Named To Forbes List Of Most Innovative Companies
Mediapsssst, Richard Whitman - Thursday, August 25, 2016
The ranking is based on a company's "innovation premium," which is t ...
- 'Guardian' Admits Paying Media Rebates
The Daily Blog, Erik Sass - Thursday, August 25, 2016
British newspaper "The Guardian" is publicly admitting that it pays rebates ...
- What's Next, Drone Delivery Of Your New Car?
MAD, Larissa Faw - Tuesday, August 23, 2016
Hyundai is partnering with Amazon for the "Prime Now. Drive Now." progr ...
- Dallas Agency Holds DavidAndGoliath.com Ransom, Wants David & Goliath To Pay Up
Mediapsssst, Richard Whitman - Tuesday, August 23, 2016
Very popular El Segundo-based ad agency David & Goliath does not o ...
- What Comes After Ad Blocking? A Call To Creativity
Real-Time Daily, Tobi Elkin - Wednesday, August 24, 2016
During a panel on ad blocking at MediaPost's Programmatic Insider Summit, agen ...
- Ad Blocking Presents An Opportunity To Experiment On New Platforms
RTBlog, Tobi Elkin - Wednesday, August 24, 2016
Craig Key, SVP of Media at space150, says ad blocking offers ...
- Jellyfish Hires AOL Vet For New U.S. Creative Director Role
MAD, Larissa Faw - Monday, August 22, 2016
UK-based Jellyfish is naming Cory Hudson as U.S. creative director to he ...
- Ad Blocking: Is It Panic Time In Adland?
MAD, Steve McClellan - Monday, August 22, 2016
Adobe estimates that more than $40 billion will be lost to ...
- Former Havas Executive Joins Boston Agency's Advisory Board
Mediapsssst, Richard Whitman - Monday, August 22, 2016
Debi Kleiman, a former agency and marketing executive who spent decades ...