- DAC Group Buys ad xmedia
MAD, Larissa Faw - Monday, December 19, 2016
DAC Group is acquiring German-based ad xmedia to help the digital med ...
- Grey Acquires Canadian Agency Tank
Mediapsssst, Richard Whitman - Monday, December 19, 2016
Marc Lanouette, President of Tank, will become CEO of Grey Group Can ...
- Media Agency Of The Year: Empower MediaMarketing
Agency of the Year, Joe Mandese - Monday, December 19, 2016
Selecting a Media Agency of the Year isn't always clear for t ...
- Government Unveils Agency Roster List
Around the Net In MAD London, Sean Hargrave - Monday, December 19, 2016
The Government has announced a final list of agencies from across t ...
- Doner's Global Creative Chairman Departs For Non-Profit
MAD, Steve McClellan - Friday, December 16, 2016
Doner Global Creative Chairman Rob Strasberg is leaving the agency to beco ...
- Publicis Retires Optimedia Brand To Create Global Identity For Blue 449
MAD, Larissa Faw - Friday, December 16, 2016
The agency was formed during a restructuring in spring 2015 with t ...
- Bid-Rigging Probe Widens, DOJ Subpoenas 3rd Holding Co.
MAD, Steve McClellan - Friday, December 16, 2016
Publicis Groupe is the latest holding company to confirm that one ...
- Tim Ringel Named Global President, IPG's Reprise
MAD, Steve McClellan - Friday, December 16, 2016
Ringel's 20-year career has spanned Europe, North America and the Pacific. ...
- Dentsu Aegis Acquires India's Fractal For $45 Million
MAD, Steve McClellan - Friday, December 16, 2016
Confirming the acquisition of the UX shop Fractal Ink Design Studio, Dent ...
- Are Ad Agencies A Thing Of The Past?
MediaDailyNews, Frank O'Brien - Monday, December 19, 2016
The model based on billing hours for unnecessary work and creating dema ...
- Russell Simmons' Ad Agency Launches Retail Store to Sell Client Products
Mediapsssst, Richard Whitman - Sunday, December 18, 2016
I mean, why not? Russell Simmons' strangely named agency Narrative_ has launch ...
- Factual Sees Increased Sophistication In Use Of Mobile Data In 2017
RTBlog, Tobi Elkin - Monday, December 19, 2016
Marketers will get more sophisticated in their use of mobile data, a ...
- Vann Graves Tapped As CCO For JWT Atlanta
MAD, Steve McClellan - Thursday, December 15, 2016
The agency's CCO post has been vacant since the departure of Per ...
- Horizon 'Suits Up' For Student Mentor Program
MAD, Larissa Faw - Thursday, December 15, 2016
Horizon Media partnered with non-profit, SuitUp, to teach NYC students about med ...
- Debby Reiner Appointed CEO Grey New York
MAD, Steve McClellan - Thursday, December 15, 2016
She's the first woman to lead the agency's flagship New York offic ...
- This Holiday Campaign Is Nuttier Than A Fruitcake, Which Gets A Fake Rebranding
MAD, Larissa Faw - Thursday, December 15, 2016
The Project Fruitcake campaign, from School of Thought, questions whether taste bu ...
- Creative Staffing Agency Forecasts Maintenance Hiring Levels for 2017
Mediapsssst, Richard Whitman - Thursday, December 15, 2016
The study found that 12 percent of marketing and advertising executives pl ...
- IPG Mediabrands Appoints Tim Ringel Global President, Reprise Media
SearchBlog, Laurie Sullivan - Friday, December 16, 2016
Interpublic Group's IPG Mediabrands announced Friday that its search and digital experien ...
- Major League Baseball Is Scouting For London Agencies
Around the Net In MAD London, Sean Hargrave - Thursday, December 15, 2016
Major League Baseball wants to become the latest American sport to ma ...
- Media Agencies, Are PR Firms Eating Your Lunch?
MAD, Julie Ginches - Wednesday, December 14, 2016
Media agencies have long been the go-to resource for all paid-media initiative ...
- DDB Creates NA CCO Role, Hires BBH Creative Star
MAD, Steve McClellan - Wednesday, December 14, 2016
Ari Weiss, who has been chief creative officer at BBH New Yo ...
- Report: Agencies Are Struggling To Deliver Omni-Channel Experiences
MAD, Larissa Faw - Wednesday, December 14, 2016
The Kitewheel survey of 134 marketing professionals who work for agencies ...
- Demo Targeting Still Dominant At Agencies, Behavioral Tops With Clients
MediaDailyNews, Joe Mandese - Thursday, December 15, 2016
Age- and gender-based demographics -- a staple for targeting consumers in med ...
- BBH New York Chief Creative Officer heads to DDB North America to Become That Agency's First CCO
Mediapsssst, Richard Whitman - Wednesday, December 14, 2016
Former BBH New York Chief Creative Officer Ari Weiss has been tapp ...
- What's A Chatbot? Most Americans Don't Know
MAD, Larissa Faw - Tuesday, December 13, 2016
A new study from DigitasLBi has found that only 22% of America ...
- Maurice Levy's Final Holiday Greeting Video
MAD, Larissa Faw - Tuesday, December 13, 2016
The long-time chief of the Paris-based holding company is set to reti ...
- Judge Tosses Motions To Dismiss In JWT Sex Harassment Case
MAD, Steve McClellan - Tuesday, December 13, 2016
Erin Johnson, chief communications officer at WPP's J. Walter Thompson, scored ...
- Exiting Publicis CEO Maurice Levy's Last Holiday Video Hints At Successor
Mediapsssst, Richard Whitman - Tuesday, December 13, 2016
This year, the video is no different, except for one small fac ...
- SodaStream Names Its First Global AOR
MAD, Larissa Faw - Monday, December 12, 2016
The account will be led out of the agency's New York offi ...
- RAPP Appoints Marco Scognamiglio Global CEO
MAD, Steve McClellan - Monday, December 12, 2016
Scognamiglio, a 17-year veteran of RAPP, served as acting CEO of t ...