- Newcastle Brown Crowdsources Super Bowl Spot With 37 Brands
Around the Net In MAD London, Sean Hargrave - Wednesday, January 28, 2015
Newcastle Brown Ale has joined forces with 37 other brands for t ...
- Alcohol Ads Linked To Underage Drinking
MediaDailyNews, Erik Sass - Monday, January 19, 2015
There is more evidence that alcohol advertising on television does indeed contribu ...
- Los Angeles Considers Alcohol Ad Ban
Marketing Daily, Tanya Gazdik - Sunday, January 18, 2015
The Los Angeles City Council will vote Tuesday on an ordinance th ...
- Hennessy Looking For Agency To Handle TV-Led Campaign
Around the Net In MAD London, Sean Hargrave - Thursday, January 15, 2015
LVMH-owned brandy brand Hennessy is looking for an advertising network to hand ...
- Heineken Using Rugby World Cup For Loyalty Above Awareness
Around the Net In MAD London, Sean Hargrave - Tuesday, January 6, 2015
Heineken is prioritising brand loyalty, not awareness, for its sponsorship of t ...
- Ad Execs Shift From Hyping Booze-Fueled Good Times To Helping The Addicted
MAD, Larissa Faw - Monday, January 5, 2015
Ad industry veterans Chris Aguirre and Jeff Stevens are utilizing their advertisi ...