- Uber Shuts Down Drizly, Its Alcohol Delivery Service
MediaDailyNews, Colin Kirkland - Tuesday, January 16, 2024
Uber is shuttering its U.S.-based alcohol delivery service Drizly, with plans ...
- Booze, Bev Forecast: RTD, Non-Alcoholic Grows, Beer Faces Rebound
Marketing Daily, Erik Oster - Monday, January 8, 2024
Reversing a five-year pattern, beer should have a return to growth, d ...
- Guy Fieri, Two Roads Brewing Spike Flavortown Fruit Punch
Marketing Daily, Erik Oster - Sunday, December 31, 2023
The celebrity chef is partnering with the brewer on a line ...
- Molson Coors Is Helping New Year's Revelers Get Home Safe In 7 Cities
Marketing Daily, Erik Oster - Wednesday, December 27, 2023
The company partners with local transit in each city to offer fr ...
- Zacapa Rum Pours First Global Campaign 'Lips to Soul'
MAD, Fern Siegel - Friday, December 22, 2023
The rum is overseen by Lorena Vasquez, one of the few fema ...
- Guinness Introduces 'Foot Pints' Boots For Winter Trips To The Pub
Marketing Daily, Erik Oster - Thursday, December 21, 2023
A limited-edition merchandise release, the boots imprint a Guinness pint glass ima ...
- Molson Coors Blends Beer, Whiskey Flavors For Double Barrel Red Ale
Marketing Daily, Erik Oster - Wednesday, December 20, 2023
The collaboration between Terrapin Beer Co. and Five Trail Whiskey hints ...
- White Claw Jumps On Non-Alcoholic Bandwagon
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, December 12, 2023
Last year, one in five adults participated in Dry January, but n ...
- Santa Teresa Rum's 'Greater Purpose' Highlights Brand, Social Advocacy
MAD, Fern Siegel - Wednesday, December 6, 2023
The campaign highlight's the brand's distinctions, as well as its ongoing wo ...
- Crack Open A Holiday Beer: Molson Coors Brings Back Seasonal Merch
Marketing Daily, Erik Oster - Tuesday, December 5, 2023
The Beercracker is a spin on the nutcracker, assigning the functional holid ...
- Angry Orchard's 'Angry Swap' Shames Bad Gifts
Marketing Daily, Erik Oster - Tuesday, December 5, 2023
Drinkers can submit images of their worst gift swap gifts for ...
- Guinness Launches Cosmic Imagery Campaign in China
Marketing Daily, Erik Oster - Wednesday, November 29, 2023
"A Whole Universe" includes visual elements resembling recognizable astronomical phenomena like ...
- A Beer Bagel? Blue Moon Partners With Baked Goods Brand Again
Marketing Daily, Erik Oster - Tuesday, November 28, 2023
The MolsonCoors beer teamed up with Connecticut-based Popup Bagels for the Bl ...
- Couple Says 'I Dew' At Hard Mtn Dew Nuptial
Marketing Daily, Erik Oster - Monday, November 27, 2023
The Dew-sponsored wedding came complete with a neon green and black aesthet ...
- Paris Hilton Gets A New Gig: Creative Director For Grey Goose Martinis
MAD, Fern Siegel - Monday, November 20, 2023
Hilton's new spot promotes a new bottle of a ready-to-drink cocktail s ...
- Michelob Ultra Brings Back F1 Greats With 'Lap Of Legends' Event
Marketing Daily, Erik Oster - Sunday, November 19, 2023
Through AI and AR, "Lap of Legends" pits one current driver again ...
- AB InBev Seems To Be Eliminating U.S. CMO Role
Marketing Daily, Erik Oster - Thursday, November 16, 2023
AB InBev U.S. marketing lead Benoit Garbe is leaving the company ...
- Perrier-Jouet Champagne Promotes Brand, Sustainability With Floral 'Wonder'
MAD, Fern Siegel - Wednesday, November 15, 2023
New work unites the company's founding passions - nature, art and champag ...
- Country Star Who Called Out Anti-Trans Bigotry To Kick Off 2024 Bud Light Tour
Marketing Daily, Erik Oster - Monday, November 13, 2023
Zach Bryan will open Bud Light's Super Bowl festivities with a performan ...
- Rock Out 'In The Moment' With Jack Daniel's
MAD, Fern Siegel - Friday, November 10, 2023
Jack Daniel's has a long history with musicians and promotes living li ...
- Ryan Reynolds Promotes Aviation Gin
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, November 9, 2023
Actor Ryan Reynolds is promoting his gin brand, Aviation American Gin, wi ...
- Seedlip On The Brand's Place In Evolving Non-Alkie Category
CPG Insider, Erik Oster - Friday, November 10, 2023
"Choose Different" campaign highlights brand as the "consumer choice to moderate wi ...
- Smuttynose Parent Company Acquires Five Boroughs Brewing Co.
Marketing Daily, Erik Oster - Thursday, November 9, 2023
Each property will gain a stronger presence outside its home region: Brooklyn-bas ...
- ABInBev, 'Moving In The Right Direction,' Focuses On U.S. Marketing
Marketing Daily, Erik Oster - Wednesday, November 1, 2023
In brand's latest research, "over 40% of ... Bud Light lapsed buye ...
- Mr. Pickles Gin Launches Media Sponsorship, Campaign
MAD, Fern Siegel - Friday, October 27, 2023
The company is running its first ad campaign, which includes in-venue, digit ...
- Espolon Tequila Teams Up With Paisaboys For Dia De Los Muertos Streetwear Collection
Marketing Daily, Erik Oster - Tuesday, October 24, 2023
The streetwear collection was designed to fuse the identity of both brand ...
- The Rock's Tequila Brand Supports Hospitality Community In Holiday Campaign
Marketing Daily, Erik Oster - Thursday, October 19, 2023
Teremana is partnering with Another Round Another Rally, a nonprofit financial a ...
- Johnnie Walker Makes An 'Entrance' As A Party Essential
MAD, Fern Siegel - Tuesday, October 17, 2023
The 19th-century brand maintains its global standing in both sales and crit ...
- Molson Coors Bids Drinkers 'Happy Thursday' With New 4.4% Refresher
Marketing Daily, Erik Oster - Tuesday, October 10, 2023
The non-carbonated, flavored alcoholic beverage will launch in March, and is design ...
- Mash & Mallow Whiskey Targets Younger Demos Who Love Adventure
MAD, Fern Siegel - Monday, October 9, 2023
The new craft whiskey boasts singular flavors. Think s'mores in a bottl ...