- 'It's Always Sunny In Philadelphia' Stars Debut Whiskey Brand
Marketing Daily, Erik Oster - Thursday, October 5, 2023
The Irish American Whiskey brand founded by Charlie Day, Glenn Howerton, a ...
- Cointreau, Aubrey Plaza 'Keep It Cosmo'
Marketing Daily, Erik Oster - Thursday, October 5, 2023
The campaign, featuring actress Aubrey Plaza, highlights a drink in which Cointre ...
- Nail Polish AND Hard Seltzer? Weird, Yet Natural Collab
Marketing Daily, Erik Oster - Thursday, October 5, 2023
When the seltzer brand is White Claw, a Nails.INC polish set inspir ...
- Full Glass Wine Co. Acquires Wine Insiders
Marketing Daily, Erik Oster - Monday, October 2, 2023
Full Glass Wine Co., founded earlier this year, is "actively exploring acquiri ...
- Wyoming Whiskey Toasts The Grand Tetons In Bourbon Launch
MAD, Fern Siegel - Friday, September 29, 2023
Limited-edition Wyoming Whiskey debuted the third chapter in its "Wide Open Space ...
- Molson Coors Brews Up New Hard Tea
Marketing Daily, Erik Oster - Wednesday, September 27, 2023
Peace Hard Tea, an alcoholic adaptation of the Coca-Cola-owned Peace Iced T ...
- Stella Rosa Wines Turns Up The Heat With Spicy Series Release
Marketing Daily, Erik Oster - Wednesday, September 27, 2023
Wines blend Moscato D'Asti grapes and tropical flavors with Italian chili peppe ...
- Molson Coors Refreshes Blue Moon Brand For 2024
Marketing Daily, Erik Oster - Tuesday, September 26, 2023
One element in the refresh: Molson Coors' Blue Moon LightSky is kissi ...
- Basil Hayden Extends Whiskey Line, Debuts New Flavor
Out to Launch, Fern Siegel - Tuesday, September 26, 2023
The company just added a new offering: Basil Hayden Malted Rye, relyi ...
- SKYY Vodka Enlists Winnie Harlow To Shake Up The Martini
MAD, Fern Siegel - Monday, September 25, 2023
The vodka brand has partnered with the supermodel-entrepreneur, calls the espresso marti ...
- Tequila Don Julio Crafts Ode To Mexico To Open 'Por Amor' Campaign
Marketing Daily, Erik Oster - Monday, September 25, 2023
The brand collaborated with creative agency Anomaly, as well as a seri ...
- Renowned Chocolatier Chef Savors Baileys Newest Liqueur
MAD, Fern Siegel - Thursday, September 21, 2023
Baileys, owned by Diageo, was the largest global liqueur brand worldwide ...
- Bacardi Acquires Ilegal Mezcal
Marketing Daily, Erik Oster - Wednesday, September 20, 2023
Ilegal's super-premium plus category of mezcal spirits is forecast to grow ...
- Coors Light Will Quarterback Molson Coors' Big Game Ad Solo
Marketing Daily, Erik Oster - Tuesday, September 19, 2023
Last year's spot in the big game, after decades of being sh ...
- Tilray's Montauk Brewing Takes Step Toward National Distribution
Marketing Daily, Erik Oster - Monday, September 18, 2023
Montauk Brewing has expanded its distribution to Georgia -- where Tilray Bran ...
- Miller Lite Drafts J.J. Watt As Brand's New Football Partner
Marketing Daily, Erik Oster - Monday, September 18, 2023
The debut ad featuring Watt playfully references his playing number: 99. ...
- Captain Morgan Drops Clues For NFL Fans To 'Follow The Captain' To Big Prizes
Marketing Daily, Erik Oster - Thursday, September 14, 2023
QR codes are hidden everywhere, from social media to coasters at bar ...
- Some Drinks Blur Line Between Kid, Adult Beverages
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, September 5, 2023
Some whimsical drinks blur the line between adult and kids beverages, accordi ...
- Fireball Releases Trash-Talking 'Sympathy' Cards For Football Season
Marketing Daily, Erik Oster - Tuesday, September 5, 2023
For good-natured razzing among rival fans, Fireball Cinnamon Whiskey brings the b ...
- Gold Bar Whiskey Teams Up With 49ers Legend Joe Montana
Marketing Daily, Erik Oster - Friday, September 1, 2023
The collection kicks off with the release of Blend No. 273 ...
- Bud Light Expands College Football Play With 50-Team Sponsorship
Marketing Daily, Erik Oster - Saturday, September 2, 2023
The brand is also releasing its largest-ever collection of limited-edition Bud Lig ...
- Get The Munchies Too Much? Hibegone Says Bye To The High
Pharma & Health Insider, Les Luchter - Thursday, August 31, 2023
A new trend? Supplement drinks that promise to reverse the effects ...
- Vintage Wine Estates Appoints Marketing Lead Amid Company Realignment
Marketing Daily, Erik Oster - Tuesday, August 29, 2023
Industry veteran Tracey Mason will lead overall marketing functions, as well ...
- Coors, Miller Lite Take The Field For Football Season
Marketing Daily, Erik Oster - Tuesday, August 29, 2023
Coors Light is extending its ESPN College Gameday sponsorship by featuring ...
- Modelo Continues Celebration Of College Football's 'Full-Time Fans'
Marketing Daily, Erik Oster - Monday, August 28, 2023
Campaign represents the brand's largest-ever marketing investment, running across networks and a ...
- Bud Light Celebrates Game Day Rituals With 'Easy To Sunday'
Marketing Daily, Erik Oster - Thursday, August 24, 2023
Bud Light's opening play for the new NFL season is an ...
- Barrow's Intense Scores With Social Media, Word-Of-Mouth Marketing
MAD, Fern Siegel - Wednesday, August 23, 2023
A low-key ad strategy and awards helped a start-up distillery gain nation ...
- Uncle Nearest Whiskey Celebrates Motown Music, Love In New Spot
MAD, Fern Siegel - Tuesday, August 22, 2023
The brand is inspired by the first-known Black master distiller, Nathan "Neares ...
- Three Olives Vodka Rebrands, Targets GenZ Customer Base
MAD, Fern Siegel - Monday, August 21, 2023
The demographic focuses on health - so the spirits maker has introduc ...
- Molson Coors Builds Beyond Beer, Acquires Blue Run Spirits
Marketing Daily, Erik Oster - Thursday, August 10, 2023
Acquiring Blue Run, which retails for between $100 and $250, will he ...