- Coremetrics Releases Analytics 2010
Online Media Daily, Laurie Sullivan - Wednesday, April 28, 2010
Coremetrics on Wednesday plans to release an upgrade for its online marketi ...
- Mobile Social Activity On the Rise
The Social Graf, Erik Sass - Wednesday, April 21, 2010
This week brought another study showing the steady increase in consumers usi ...
- AOL Steps Up Ad Display And Analytics Platform Efforts
Online Media Daily, Laurie Sullivan - Monday, April 19, 2010
AOL Chief Executive Officer Tim Armstrong laid out a plan for t ...
- Canoe Taps WPP's Broussard To Lead Research, Analytics
MediaDailyNews, Joe Mandese - Thursday, April 15, 2010
In a sign that Canoe Ventures has legs and is looking towa ...
- MediaMath + Adroit = Dynamic Ad Targeting
Online Media Daily, - Thursday, April 15, 2010
Online ad exchange and analytics system MediaMath Wednesday said it acquired Adro ...
- Do You Need a Marketing CTO?
Online Media Daily, Scott Brinker - Thursday, April 15, 2010
My premise is simple: marketing must control its technological destiny. To achie ...
- SAS Supercharges Sentiment Analysis
The Social Graf, Erik Sass - Monday, April 12, 2010
One of the most interesting things about social media, in my humb ...
- Do You Know Your Site Visitors Well Enough To Target Ads?
Online Media Daily, Laurie Sullivan - Thursday, April 8, 2010
Publishers that don't know 67% of their Web site visitors prefer cooki ...
- Leveraging The Single Point Of Truth In Integrated Media Campaigns
Online Media Daily, Douglas Brooks - Wednesday, April 7, 2010
As little as three years ago, digital media marketing was an experime ...
- Web Browser Add On Aims To Improve Paid-Search Click-Throughs By 15%
Online Media Daily, Laurie Sullivan - Thursday, April 8, 2010
Tapping into the need for consumers to following ratings and reviews, Xmar ...
- PointRoll Opens Insights To Connect Rich Media Engagement With Campaign Data
Online Media Daily, Gavin O'Malley - Wednesday, April 7, 2010
Rich media provider PointRoll on Wednesday is expected to unveil its Op ...
- Netmining's Dashboard Signifies Marketing Analytics Model
Online Media Daily, Laurie Sullivan - Tuesday, April 6, 2010
Netmining released a dashboard Tuesday aimed at giving advertisers real-time access ...
- Social Media as Scandal-O-Meter: The Tiger Woods Case Study
The Social Graf, Erik Sass - Tuesday, April 6, 2010
I've always prided myself on not giving a darn about celebrity infidelitie ...
- The World Of Cross-Channel Analytics
Marketing Daily, Laura Patterson - Monday, April 5, 2010
This ability to overlay many complex layers of data in order ...
- Webtrends To Release Audience Segmentation Automation Module
Online Media Daily, Laurie Sullivan - Monday, April 5, 2010
Webtrends plans to releases a module Tuesday that gives marketers the abili ...
- SMG Taps Razorfish's Fisher Global Analytics Chief
MediaDailyNews, - Friday, April 2, 2010
Publicis' Starcom MediaVest Group has tapped Andy Fisher as executive vice president-glob ...
- Facebook Ads And Search: An Unlikely Marriage Finds Bliss In Analytics
Online Media Daily, Laurie Sullivan - Thursday, April 1, 2010
Connecting search and social campaigns to provide advertisers with the supporting da ...
- Keeping Tabs On Google's Ad Innovations
Online Media Daily, - Friday, April 2, 2010
Google has designed a page where marketers can stay informed about searc ...
- Analytics Tips For SEM
Around the Net in Search Marketing, Laurie Sullivan - Thursday, April 1, 2010
Avinash Kaushik exposes the myths about analytics tools. For examples, if y ...
- Facebook Partners With Firms To Compare Search And Social Ad Performance
Online Media Daily, Laurie Sullivan - Thursday, April 1, 2010
Clickable, Kenshoo, and Marin Software Thursday announced plans to deliver Web-based platfor ...