Google has designed a page where marketers can stay informed about search, display, mobile and measurement tools the search engine offers or plans to provide in the future. The technologies
highlighted on Google
Ad Innovations are at various development stages, from early tests to fully released
features. Some include remarketing, AdWords Search Funnels, Location Extensions, Click-to-Call Extensions, and Analytics Intelligence. The Ad Innovations pages will have a feedback loop, giving people
a chance to comment on the tools. A video explaining the service accompanies each tool, too. --
Laurie Sullivan
