- EA Digs Into Data To Cross Ad Channels
Online Media Daily, Laurie Sullivan - Thursday, September 30, 2010
Electronic Arts (EA) plans to unveil Thursday a cross-platform reporting dashboard th ...
- Basic Newbie Paid Search Tips
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 28, 2010
New to paid search campaigns? Duncan Parry offers up nine tips f ...
- Web Analytics With Google's Gurus
Around the Net in Search Marketing, Laurie Sullivan - Monday, September 27, 2010
Avinash Kaushik and Nick Mihailovski answer questions about Web analytics, ranging fr ...
- Facebook Ends Conversion Tracking For Ads
Online Media Daily, Mark Walsh - Wednesday, September 22, 2010
Facebook is shutting down the beta version of a
conversion tracking ... - AdReady Bows 'Micro-Targeting' Display Ad Platform
Online Media Daily, Gavin O'Malley - Wednesday, September 22, 2010
Facing stiff competition, display ad solutions provider AdReady on Wednesday unveiled t ...
- Ad Network Rocket Fuel Lands $10 Million Funding
Online Media Daily, Mark Walsh - Wednesday, September 22, 2010
Rocket Fuel, an ad network founded by a trio of Yahoo vetera ...
- SEO Analytics Gets A Jolt From Caffeine
Online Media Daily, Laurie Sullivan - Tuesday, September 21, 2010
Cotendo plans to accelerate search engine optimization analytics, an idea spawned ...
- ComScore 'Social Analytix' Provides Real-Time Consumer Feedback
Online Media Daily, Gavin O'Malley - Monday, September 20, 2010
To help marketers navigate an increasingly friend- and follower-centric media landscape, comSco ...
- What Advertisers Don't See In Data Can Hurt Ad Campaigns
Online Media Daily, Laurie Sullivan - Friday, September 17, 2010
Marketers who don't understand the importance of advertising data and the moun ...
- Negotiating The Path To Conversion
SearchBlog, Laurie Sullivan - Friday, September 17, 2010
Search engine marketing has become a necessity these days. While it c ...
- Numbers Tell Stories
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 14, 2010
Lee Odden gets face time with Google's Avinash Kaushik to talk abo ...
- HootSuite Plans Analytics Suite For Twitter
Online Media Daily, Laurie Sullivan - Thursday, September 9, 2010
HootSuite will integrate Omniture into the dashboard to support marketers asking f ...
- Social Media's Biggest Obstacle: Failure to Measure
The Social Graf, Erik Sass - Wednesday, September 8, 2010
Efforts to build customer loyalty garner more social media spending from markete ...
- Optimizing For Title Tags
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 7, 2010
Vasilis Vryniotis tells us how to optimize title tags to improve click-throu ...
- Understanding IBM's Plan To Support Online Marketing, Advertising
Online Media Daily, Laurie Sullivan - Friday, September 3, 2010
IBM Software Group's strategy to support marketing services for companies and agenci ...