- Google Unleashes Zippy Mobile, Analytic Tools
Online Media Daily, Laurie Sullivan - Wednesday, June 29, 2011
From mobile to social and beyond, Google released a dizzying array ...
- Combining AdWords Reporting With Excel
Around the Net in Search Marketing, Laurie Sullivan - Friday, June 24, 2011
Jessica discuss subtotals, describing this as a "powerful" yet "useful function," us ...
- Paid-Search Ad Tests Require Right-Brain Creatives
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 21, 2011
A little off kilter, but Neil Mason tells us two places whe ...
- TRAnalytics Turns 'Stories' Into Marketing Dollars
MediaDailyNews, Wayne Friedman - Friday, June 17, 2011
A new version of TRA's Media TRAnalytics -- the research tool th ...
- Lawrence Heads Mindshare's Business Science, Marketing Analytics
MediaDailyNews, - Tuesday, June 14, 2011
Richard Lawrence was named leader, business science and marketing analytics for WPP ...
- 5 Reasons Not To Use Google Analytics
Online Media Daily, Andrew Edwards - Tuesday, June 14, 2011
Google has made enormous inroads into the Web analytics community. Their fr ...
- Predictive Behavioral Targeting Firm Launched, Gets Big VC Backing
Online Media Daily, - Thursday, June 9, 2011
Taykey, an online ad platform developed by former intelligence officers of t ...
- How To Create Custom Google Analytics Reports
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 7, 2011
Bethany Bey tell us how to create custom reports in Google Analytic ...
- eXelate Forms Analytics Business Unit
Data and Targeting Insider, Laurie Sullivan - Wednesday, June 1, 2011
Nearly one month into his new job, eXelate SVP of Analytics Kev ...