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Tag results for "analytics" for February 2012
Unilever Gets Aboard Nielsen Online Rating Train
Around the Net In OMD Europe, Nina Lentini - Tuesday, February 28, 2012
While a UK roll-out is expected later this year, Nielsen will be ...
Facebook To Offer "Real-Time" Analytics
Around the Net In Online Marketing, Gavin O'Malley - Monday, February 27, 2012
Facebook is reportedly planning to sharpen its Insights analytics tool by showing ...
Why Settle For CPMs When Data Drives Long-Term Relationships?
Online Media Daily, Mike Rosen - Monday, February 27, 2012
Those trying to map media's future role in marketing share a mix ...
Why Multiplicity In Analytics Matters
Search Insider, Ryan DeShazer - Friday, February 24, 2012
Several conversations occurred this week on the range and types of analytics ...
Myriad Debuts New Analytics Hub
Online Media Daily, Fern Siegel - Wednesday, February 22, 2012
Myriad Group AG, which powers rich mobile social and Web experiences on ...
Marketers Confront Ongoing Data, Metrics Challenges
Online Media Daily, Gavin O'Malley - Tuesday, February 21, 2012
Marketers face collective challenges when deciding on data metrics, brand tracking and ...
Independent Data Analysis Aids Credibility
Online Media Daily, Mark S. Zagorski - Tuesday, February 21, 2012
Submitting their data to the scrutiny of third-party auditors helps build a ...
How To Use AdWords For Keyword Research
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, February 15, 2012
Rand Fishkin shows us that the numbers and the queries in Google's ...
Where Is The Accountability In Online Video Advertising?
Online Media Daily, Brian Mandelbaum - Monday, February 13, 2012
Many major advertisers feel they have more options for video advertising on ...
Dassault Buys Social Analyzer Netvibes
Around the Net In Online Marketing, Gavin O'Malley - Thursday, February 9, 2012
European design firm Dassault Systèmes has acquired Netvibes -- a sentiment analytics dashboard ...
Oakland A's Billy Beane: Performance Indicators, Analytics Key To Strategy
Online Media Daily, Laurie Sullivan - Tuesday, February 7, 2012
Key performance indicators will become far more proprietary as calculations and analytics ...
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