- Unilever Gets Aboard Nielsen Online Rating Train
Around the Net In OMD Europe, Nina Lentini - Tuesday, February 28, 2012
While a UK roll-out is expected later this year, Nielsen will ...
- Facebook To Offer "Real-Time" Analytics
Around the Net In Online Marketing, Gavin O'Malley - Monday, February 27, 2012
Facebook is reportedly planning to sharpen its Insights analytics tool by showi ...
- Why Settle For CPMs When Data Drives Long-Term Relationships?
Online Media Daily, Mike Rosen - Monday, February 27, 2012
Those trying to map media's future role in marketing share a m ...
- Why Multiplicity In Analytics Matters
Search & Performance Insider, Ryan DeShazer - Friday, February 24, 2012
Several conversations occurred this week on the range and types of analyti ...
- Myriad Debuts New Analytics Hub
Online Media Daily, Fern Siegel - Wednesday, February 22, 2012
Myriad Group AG, which powers rich mobile social and Web experiences ...
- Marketers Confront Ongoing Data, Metrics Challenges
Online Media Daily, Gavin O'Malley - Tuesday, February 21, 2012
Marketers face collective challenges when deciding on data metrics, brand tracking a ...
- Independent Data Analysis Aids Credibility
Online Media Daily, Mark S. Zagorski - Tuesday, February 21, 2012
Submitting their data to the scrutiny of third-party auditors helps build ...
- How To Use AdWords For Keyword Research
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, February 15, 2012
Rand Fishkin shows us that the numbers and the queries in Google ...
- Where Is The Accountability In Online Video Advertising?
Online Media Daily, Brian Mandelbaum - Monday, February 13, 2012
Many major advertisers feel they have more options for video advertising ...
- Dassault Buys Social Analyzer Netvibes
Around the Net In Online Marketing, Gavin O'Malley - Thursday, February 9, 2012
European design firm Dassault Systèmes has acquired Netvibes -- a sentiment analytics dashboa ...
- Oakland A's Billy Beane: Performance Indicators, Analytics Key To Strategy
Online Media Daily, Laurie Sullivan - Tuesday, February 7, 2012
Key performance indicators will become far more proprietary as calculations and analyti ...