Myriad Debuts New Analytics Hub
Myriad Group AG, which powers rich mobile social and Web experiences on any connected device, has launched Myriad Intelligence Hub, a consumer insight analytics engine, to serve mobile. The goal is to help the company's partners better monetize existing and new services, while also protecting consumers’ data and keeping it private. “OEMs and Carriers currently lose billions dollars each year to over-the-top players, which is staggering,” states Simon Wilkinson, CEO of Myriad Group. The mobile advertising ecosystem is estimated to be worth over $2 billion today and predicted to be worth as much as $14 billion by 2014, according to Gartner.