- New Twitter Program Gives Brands Key Analytics, Data
Online Media Daily, Laurie Sullivan - Wednesday, August 29, 2012
Twitter has introduced a program to certify tools of third-party vendors looki ...
- Recommended Brand Videos Drive 4 To 6 Times Brand Lift
VidBlog, Daisy Whitney - Wednesday, August 29, 2012
So you've sold all your pre-roll inventory. Or maybe your viewers a ...
- Google Analytics Experiments Can Cause An SEO Challenge
Performance Marketing Insider, Janet Driscoll Miller - Tuesday, August 28, 2012
Back in June, I detailed the sun setting on Google Website Optimiz ...
- Targeting Buyers, Not Users
Data and Targeting Insider, Steve Smith - Friday, August 17, 2012
App publishers for kids have a unique challenge: they have to se ...
- Mintel: Oral Care Products Should Multi-Task
Marketing Daily, Karl Greenberg - Wednesday, August 15, 2012
New research from Chicago-based market research firm Mintel says only 10% ...
- Visible Measures Raises $21 Mil To Power Video Ecosystem
Online Media Daily, Gavin O'Malley - Tuesday, August 14, 2012
Aiming to scale its online video tracking, measurement and ad services, Visib ...
- Faster Internet Speeds Boost Content Consumption, Engagement
Online Media Daily, Gavin O'Malley - Thursday, August 9, 2012
Faster Internet speeds have contributed greatly to a rapid rise in domest ...
- MediaVest Taps Davis-Swing As SVP, Analytics
MediaDailyNews, Steve McClellan - Wednesday, August 1, 2012
Publicis Groupe's MediaVest USA has appointed Larry Davis-Swing to the newly creat ...