- Mobile Messaging Analytics: 3 Essential Metrics You Should Be Tracking
Mobile Marketing Daily, Cezar Kolodziej - Wednesday, March 27, 2013
Mobile analytics is often difficult to measure because of platform fragmentation a ...
- Yieldex, DoubleClick Team To Enhance Publishers' Analytics, Performance
Online Media Daily, Fern Siegel - Monday, March 25, 2013
Yieldex, a provider of inventory and revenue management solutions for digital publisher ...
- Quantcast Adds App Measurement
Mobile Marketing Daily, Mark Walsh - Thursday, March 21, 2013
Online audience measurement firm Quantcast has launched a new service for tracki ...
- New Metrics Strengthen Evaluation Of Digital Impressions
Online Media Daily, Laurie Sullivan - Tuesday, March 19, 2013
The Interactive Advertising Bureau released specifications to support digital ad impressions throu ...
- Twitter, Pinterest Increase Focus On Real-Time Analytics
Online Media Daily, Laurie Sullivan - Wednesday, March 13, 2013
There's data, and then there are insights and business intelligence gained fr ...
- Former comScore VP Joins eXelate As CMO
Online Media Daily, Laurie Sullivan - Wednesday, March 13, 2013
Data and analytics engine eXelate will announce Thursday that Khurrum Malik, form ...
- Pinterest Pins Analytics Tool
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, March 12, 2013
On the heels of raising $200 million, Pinterest on Tuesday debuted ...
- A One-Two Punch For Greater User Engagement
Marketing Daily, Brendan O'Kane - Tuesday, March 12, 2013
Mobile analytics, as part of a well-thought-out mobile marketing strategy, can he ...
- Oreo's Real-Time Marketing Strategy Requires Entrepreneurial Spirit
Online Media Daily, Laurie Sullivan - Monday, March 11, 2013
Oreo, the sandwich cookie from Mondelez, revealed insights into its real-time soci ...
- DG Rebrands: Forms Online, TV Business Groups
Online Media Daily, Laurie Sullivan - Monday, March 11, 2013
DG Inc. will bring together all its companies under one unified bra ...
- HootSuite Adds LinkedIn Tools
Raw, Mark Walsh - Friday, March 8, 2013
HootSuite has introduced new analytics tools in its dashboard to give compani ...
- HootSuite Adds LinkedIn Tools
Real-Time Daily, Mark Walsh - Friday, March 8, 2013
HootSuite has introduced new analytics tools in its dashboard to give compani ...
- New In-App Ad Rules, Nielsen Debuts Mobile Brand Effect
Online Media Daily, Mark Walsh - Wednesday, March 6, 2013
New guidelines governing measurement of ads within mobile applications were issued tod ...