Quantcast Adds App Measurement
Online audience measurement firm Quantcast has launched a new service for tracking mobile app usage across iOS and Android devices. The company's free Measure for Apps offering provides data on app traffic, installs and return usage, which is especially important to help developers see how many engaged users they have.
The service also includes information on visit frequency, traffic by app version, and top countries and top devices for a given app. Among initial publishers showcasing mobile app data along with Web analytics in their public profiles on Quantcast.com are Topix, Goodreads and Big Oven, with more on the way.
Perhaps more importantly, publishers using Quantcast can now track audiences across apps as well as their desktop and mobile Web sites in a single dashboard. In a blog post today, the company said the app measurement tool arose from client demand for a way to track digital usage across platforms in a unified view.
As more traffic shifts over to mobile, Web analytics firms are following suit. ComScore late last year introduced a cross-platform measurement service including mobile Web and app traffic, while Experian Marketing Services earlier this month rolled out Hitwise Mobile, which tracks mobile Web traffic.
Recent Mobile Marketing Daily Articles
-
B&N Nook: Let's Try That Again May 6, 8:17 a.m.
Barnes & Noble is trying to come at the tablet market yet again this week with ... -
Robert Scoble Doesn't Want To Take His Google Glass Device Off...Ever April 29, 9:05 a.m.
Longtime industry analyst Robert Scoble has been giving his readers some unique insight and perspective on ... -
Smartphone Shipments Pass The Halfway Milestone April 26, 9:20 a.m.
While smartphone shipments and ownership in the U.S. achieved a majority penetration a while ago, the ... -
Twitter Does Stand-Up In New Comedy Central Project April 24, 9:08 a.m.
Mel Brooks on Twitter? The fabled 2000-year-old man will in fact get his own handle and ... -
Summly Built Into Updated Yahoo App April 23, 12:50 p.m.
Yahoo made a splash last month when it acquired Summly, the startup launched by U.K.-based 17-year-old ... -
ACLU Joins The Fight Against Android Fragmentation? April 22, 9 a.m.
Developers frustrated by the fragmented Android hardware terrain got an unlikely ally last week in the ... -
LinkedIn Launches Major Mobile App Upgrade, Leads With Content April 18, 9 a.m.
While Facebook and Twitter have been following the majority of their users as they migrate to ... -
Google Adds Quick Links, Quick Views To Mobile Search Results April 17, 8:21 a.m.
In an effort to make mobile search results for users closer to the information they seek, ... -
Facebook Home Features Coming To iOS April 17, 8:21 a.m.
Facebook Home may not be coming to iOS, but some features of the software overlay for ... -
LinkedIn Buys Pulse For $90 Million April 12, 2:10 p.m.
LinkedIn on Thursday confirmed that it had acquired newsreader app Pulse as it seeks to offer more content ...
Be the first to comment on "Quantcast Adds App Measurement"
Leave a Comment