- ClickTale Gets $17M To Fund Product Development, Global Expansion
Online Media Daily, Fern Siegel - Tuesday, April 30, 2013
ClickTale, the innovator of In-Page Analytics, received a $17 million Series ...
- In Algorithms We Trust - Too Much?
Marketing Daily, Bob McCurdy - Tuesday, April 30, 2013
Do we trust algorithms and mix-modeling studies too much? Mix-modeling results a ...
- Lack Of Funds Stifles Marketing, New Models, Analytics Needed
Online Media Daily, Laurie Sullivan - Monday, April 29, 2013
Four in 10 marketing executives feel unprepared to meet campaign objectives, citi ...
- Easing Pain In The Consumer Journey
Marketing Daily, Michael Caccavale - Friday, April 26, 2013
With ever-increasing platforms to manage, marketers are challenged to reach ever-changing person ...
- Analytics: Numbers Don't Lie
Around the Net in Search Marketing, Laurie Sullivan - Thursday, April 25, 2013
Putting your hands over your eyes while driving provides the closest scenar ...
- Teaching The Old Dog Some New Tricks
Online Spin, Cory Treffiletti - Wednesday, April 24, 2013
"Business has only two functions: marketing and innovation." This quote is attribut ...
- Klipfolio Partners with Oogst For Real-Time Business Analytics
Real-Time Daily, Tyler Loechner - Friday, April 19, 2013
Real-time analytics provider Klipfolio this week announced a partnership with online marketi ...
- Analytics Boost: O2's Steadman To Join Twitter
Around the Net In OMD Europe, Nina Lentini - Monday, April 15, 2013
Twitter UK has poached O2's head of real time research Jake Steadm ...
- SET Media Adds Nielsen Ratings To Velocity
Online Media Daily, Gavin O'Malley - Tuesday, April 16, 2013
Video ad start-up SET Media is adding Nielsen Online Campaign Ratings ...
- How To Filter Wanted Data In Google Analytics
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 9, 2013
Would you like to pre-filter Google Analytics data? Carrie Albright provides ti ...
- Google Analytics: Where It All Started
Around the Net in Search Marketing, Laurie Sullivan - Friday, April 5, 2013
Ever wonder about Google Analytics' roots? Celine Roque tells us about t ...
- Flurry Extends Analytics To Mobile Sites
Mobile Marketing Daily, Mark Walsh - Thursday, April 4, 2013
App advertising and analytics firm Flurry on Wednesday said it will exte ...
- ReachForce Acquires SetLogik
Online Media Daily, Fern Siegel - Wednesday, April 3, 2013
ReachForce, a B2B data solutions company, has acquired SetLogik, a cloud-based da ...