App advertising and analytics firm Flurry on Wednesday said it will extend its analytics solution to mobile Web
"Flurry is focused on helping its customers measure consumer behavior across different platforms to provide a more 360 degree view,” said Brad Jones, head of product management for Flurry Analytics, in a statement. “By extending its native app solution to mobile Web, Flurry is helping companies better manage their entire mobile portfolio.”
The company for now is holding off on extending its ad services to mobile sites until publishers have a better understanding of the differences in user behavior between the mobile Web and apps, according to Peter Farago, Flurry’s VP, marketing.
Flurry says it tracks app usage on more than 1 billion devices a month globally from over 300,000 apps from 100,000 developers. It will provide its SDK (software development kit) to mobile Web publishers in the coming weeks.
The company marked the five-year anniversary of its analytics service today by releasing some overall user metrics. For example, the U.S. consumer spends an average of 2 hours and 38 minutes per day on smartphones and tablets. Eighty percent of that time (2:07) is spent inside apps and the rest (31 minutes) on the mobile Web.