- Evolve Media Will Employ Nielsen OCR For Native Ads - A First
Online Video Daily, P.J. Bednarski - Tuesday, April 29, 2014
Evolve Media LLC will begin offering Nielsen Online Campaign Ratings data ...
- Google Adds AdWords App, Ad Tools For Search, Display, YouTube
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 22, 2014
Google announced several tools Tuesday that allow companies to promote and targ ...
- Bing Predicts 'American Idol' Winners
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 21, 2014
Microsoft believes it can predict the outcome of some favorite TV competitio ...
- Blab Predicts With 70% Accuracy Trending Topics 72 Hours In Advance
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 16, 2014
The Seattle-based startup Blab wants to become the crystal ball of advertisin ...
- Brands Get Less Buzz From 'Mad Men' Premiere
MAD, Larissa Faw - Tuesday, April 15, 2014
That's according to analytics firm Kontera. "It is evident that this episo ...
- Resonate Offers New Marketer Software Package
MAD, Steve McClellan - Monday, April 14, 2014
The new offering has a suite of enhanced market-positioning tools. The fi ...
- BitTorrent Appoints Kaykas-Wolff CMO
MediaDailyNews, Laurie Sullivan - Wednesday, April 2, 2014
BitTorrent announced a few C-Suite appointments Wednesday, revealing that the chief marketi ...